Buch, Englisch, 435 Seiten, HC runder Rücken kaschiert, Format (B × H): 215 mm x 285 mm, Gewicht: 13048 g
Buch, Englisch, 435 Seiten, HC runder Rücken kaschiert, Format (B × H): 215 mm x 285 mm, Gewicht: 13048 g
Reihe: Springer Texts in Business and Economics
ISBN: 978-3-319-50090-4
Verlag: Springer International Publishing
The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services,and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.
Zielgruppe
Upper undergraduate
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Chapter 1. Overview of Electronic Commerce.- Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools.- Chapter 3. Retailing in Electronic Commerce: Products and Services.- Chapter 4. Business-to-Business E-Commerce.- Chapter 5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce.- Chapter 6. Mobile Commerce and the Internet of Things.- Chapter 7. Social Commerce: Foundations, Social Marketing, and Advertising.- Chapter 8. Social Enterprise and Other Social Commerce Topics.- Chapter 9. Marketing and Advertising in E-Commerce.- Chapter 10. E-Commerce Security and Fraud Issues and Protections.- Chapter 11. Electronic Commerce Payment Systems and Order Fulfillment.- Chapter 12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation.