Varma Agile Product Development

How to Design Innovative Products That Create Customer Value
1. Auflage 2015
ISBN: 978-1-4842-1067-3
Verlag: APRESS
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 193 Seiten, eBook

S hows you what it takes to develop products that blow your users away—and take market share from your competitors. This book will explain how the principles behind agile product development help designers, developers, architects, and product managers create awesome products; and how to look beyond a shiny user interface to build a great product. Most importantly, this book will give you a shared framework for your product development team to collaborate effectively. Product development involves several key activities—including ideation, discovery, design, development, and delivery—and yet too many companies and innovators focus on just a few of them much to the detriment of the product’s success in the marketplace. As a result we still continue to see high failure rates in new product development, be it inside organizations or startups. Unfortunately, or rather fortunately, these failures are largely avoidable.In the last fifteen years, advances in agilesoftware development, lean product development, human-centered design, design thinking, lean startups and product delivery have helped improve individual aspects of product development. However, not enough guidance has been available to integrate them in the context of the product development life cycle. Until now. Product developer extraordinaire Tathagat Varma in Agile Product Development integrates individual knowledge areas into a fiel d manual for product developers. Organized in the way an idea germinates, sprouts, and grows, the book synthesizes the body of knowledge in a pragmatic way that is more natural to the entire product creation process rather than from individual practices that constitute it. In today’s hyper-innovative world, being first to the market, or delivering feature-loaded products, or even offering the latest technology doesn’t guarantee success anymore. Sure, those elements are all needed in the right measures, but they arenot sufficient by themselves. And getting it right couldn’t be more important: Building products that deliver awesome user experiences is the top challenge facing businesses today, especially in a post-Apple world where user experience and design has been elevated to a cult status.

Zielgruppe

Popular/general

Autoren/Hrsg.

Varma, Tathagat

Inhaltsverzeichnis

1;Contents;6
2;About the Author;7
3;About the Technical Reviewer;9
4;Acknowledgments;10
5;Introduction;12
6;Chapter 1: Preamble;14
6.1; Spectrum of Problems;18
6.1.1; Solving Simple Problems;18
6.1.2; Solving Complicated and Complex Problems;19
6.1.3; Solving Anarchy Problems;20
6.2; Solving Problems in Software Development;21
6.3; Agility in Pre-software Days;25
6.4; Re-examining the Agile Manifesto;29
6.4.1; The Agile Manifesto;31
6.4.1.1;Are you serving the process well?;32
6.4.1.2;Tools can’t be wrong!;34
6.4.1.3;Customers are human beings too!;35
6.4.1.4;Show, don’t tell!;38
6.4.1.5;I’m loving it!;39
6.5; Accelerating the Agility;40
6.6; What’s next?;42
7;Chapter 2: Discover;43
7.1; Accidental Discovery vs. Directed Innovation;44
7.2; Lone Genius vs. Cross-Functional Team;45
7.3; Slow Market Research vs. Rapid Experimentation;47
7.4; Role-Based Innovation vs. Ability-Based Innovation;48
7.5; Ideas and Techniques;49
7.5.1; Brainstorming;50
7.5.2; Gamestorming;52
7.5.3; Bodystorming;54
7.5.4; Trystorming;56
7.5.5; Hackathons;57
7.5.6; Medici Effect;58
7.6; Conclusion;59
8;Chapter 3: Deliberate;61
8.1; Stealth Mode Development;62
8.1.1; What is the problem?;63
8.1.2; Who are my customers?;63
8.1.3; What do they want?;63
8.2; Collaborative Development;63
8.3; Prototyping;64
8.3.1; Back of Napkin;65
8.3.2; Paper Prototyping;67
8.3.3; Wireframes;70
8.3.4; Mock-ups;71
8.4; Design Thinking;72
8.5; Google Ventures’ Design Sprints;77
8.5.1; Before the Sprint: Prepare;78
8.5.2; Day 1: Understand;78
8.5.3; Day 2: Diverge;79
8.5.4; Day 3: Decide;80
8.5.5; Day 4: Prototype;80
8.5.6; Day 5: Validate;80
8.6; Customer Development, Lean Startup, and Business Model Canvas;81
8.6.1; Business Model Canvas;83
8.6.2; Lean Canvas;91
8.7; Conclusion;92
9;Chapter 4: Describe;94
9.1; Old-School Documentation;95
9.2; Product Vision;96
9.2.1; Elevator Pitch;97
9.2.2; Product Vision Box;98
9.2.3; Press Release;99
9.3; Product Roadmap;100
9.4; Product Backlog;102
9.5; Sprint Backlog;103
9.6; User Stories;104
9.7; Feature Prioritization;105
9.7.1; Kano Analysis;107
9.7.2; MoSCoW;108
9.7.3; Financial Measures;109
9.7.4; Pugh Matrix;112
9.8; Conclusions;113
10;Chapter 5: Design;115
10.1; Design as Differentiator?;116
10.2; What is Design ?;119
10.3; What is Good Design?;120
10.4; Human-Centered Design;124
10.4.1; User Personas;125
10.4.2; Empathy Map;127
10.4.3; Customer Journey Map;128
10.5; Lean UX;129
10.6; What about Software Design?;131
10.7; Conclusion;134
11;Chapter 6: Develop;136
11.1; The World Before;138
11.2; Extreme Programming;140
11.3; Agile;142
11.3.1; Agile Manifesto;142
11.3.2; The PM Declaration of Interdependence;143
11.4; Scrum;144
11.5; Lean;147
11.6; Kanban;154
11.6.1; Foundational Principles;155
11.6.2; Core Practices;156
11.7; Agile Engineering Practices;158
11.7.1; User Requirements;159
11.7.1.1;User Stories;159
11.7.1.2; Splitting User Stories;162
11.7.1.3;Estimating User Stories;163
11.7.1.4; Breaking Down Stories into Tasks;168
11.7.1.5;Backlog Grooming;169
11.7.1.6; User Story Mapping (USM);170
11.7.2; Design, Development, and Testing;172
11.8; Conclusion;175
12;Chapter 7: Deliver;177
12.1; Integration;178
12.2; Shipping;178
12.3; Software Configuration Management (SCM);180
12.4; Continuous Integration (CI);182
12.5; Continuous Delivery;185
12.6; Continuous Deployment (CD);186
12.7; DevOps;188
12.8; Conclusions;189
13;Index;190

Über Autor(innen)

Professional Bio: Tathagat has been involved with hi-tech software product development since 1991 with Defense Research and Development Organisation (DRDO), and subsequently with Seimens Telecon, , Philips Medical Systems, and Philips Digital Networks divisions, Huawei Technologies, McAfee,NetScout Systems and Yahoo ! prior to joining at (24/7) Innovation Labs in significant technical and leadership roles, including starting-up and heading India operations for NetScout Systems between 2004 and 2009. Most recently at Yahoo!, as Head of Business Operations, he was responsible for Strategic Programs, Outsourced Product Development and Business Operations, and additionally led center-wide adoption of Agile, Business Excellence and IP Programs.At [24]7 Innovation Labs, Tathagat is responsible for Strategic Process Innovations. His core expertise is large-scale new product development, project management, strategic program management, software process improvement, agile software development,general management, leadership development, organizational change management, cultural transformation and outsourced product development.Tathagat also holds the unique distinction of being the youngest member of 13th Indian Scientific Expedition to Antartica, where he participated as scientist and stayed at the Indian permanent station Maitri for a period of 16 months during 1993-95, and studied data communication between India and Antarctica, and the effects of unique weather conditions on life-support systems in Antarctica.Tathagat holds an MSc Computer Science from JK Institute of Applied Physics and Technology, Allahabad University, a Post Graduate Certificate in HR Management (PGCHRM) from Xavier Labor Research Institute School of Business and Human Resources (XLRI), Jamshedpur and Certificates in Business Leadership Skills, Executive Leadership and Financial Management from Cornell University, USA. In addition, he is also certified PMP, PRINCE2 Registered Practitioner, CSP, CSM,CSPO, Scaled Agile Framework Program Consultant (SPC), and Sr. Member of IEEE and ACM.Tathagat has volunteered with PMI Innovation and New Product Development Community of Practice and IEEE Technology Management Council and has been a visiting faculty on Project Management and Business Ethics courses. He has authored and presented multiple papers and talks at national and international conferences (AgileIndia2014, PMIPune2014, InnovationGermany2013, ScrumGatheringIndia2013, AgileColombo2013, AgileIndia13, ASIS12, PDMA12, GHC12, BSPIN12, Zinnov12, TEDx2012, AgileIndia2012, AgileTours12, PMO11, SPICON11, AgileHyderabad11) and is a sought-after speaker in the industry on these topics. He also blogs on his views on strategy, leadership, execution and management of software development at http://www/managewell.net