Buch, Englisch, 128 Seiten, HC gerader Rücken kaschiert, Format (B × H): 175 mm x 250 mm, Gewicht: 416 g
Buch, Englisch, 128 Seiten, HC gerader Rücken kaschiert, Format (B × H): 175 mm x 250 mm, Gewicht: 416 g
Reihe: Mastering Business Research Methods
ISBN: 978-1-5264-6007-3
Verlag: SAGE Publications Ltd
Grounded theory (GT) is a popular method of research, allowing for the systematic generation of new theories or areas of enquiry from data that have themselves been systematically obtained. As a highly versatile approach, it can span qualitative, quantitative, and mixed methods.
This book is an invaluable guide to using GT effectively in business and management dissertations, and offers practical guidance and insight into how to successfully transcribe and analyse data using the GT approach in your own research project.
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Weitere Infos & Material
Chapter 1: An Introduction to Grounded Theory
Chapter 2: Understanding Grounded Theory
Chapter 3: Basic Components of a Classic Grounded Theory Approach
Chapter 4: Doing GT - The 'Full Package'
Chapter 5: Examples of Grounded Theories
Chapter 6: Strengths and Weakness of GT