Buch, Englisch, 288 Seiten, Format (B × H): 136 mm x 211 mm, Gewicht: 386 g
Buch, Englisch, 288 Seiten, Format (B × H): 136 mm x 211 mm, Gewicht: 386 g
ISBN: 978-1-260-44019-5
Verlag: McGraw Hill LLC
Autoren/Hrsg.
Weitere Infos & Material
Introduction: What is Brand Storytelling?
Chapter 1: The Protagonist Laws: Know Who You Are
The Purpose Law
The Visual Identity Law
The Differentiation Law
The Authenticity Law
The Conflict Law
Chapter 2: The Strategy Laws: Understand Your Goals
The Strategic Blueprint Law
The Collaboration Law
Chapter 3: The Discovery Laws: Find Your Story
The Hero Law
The Actionable Intelligence Law
The Beyond-the-Obvious Law
The Storyteller Law
The Law of Opportunity
Chapter 4: The Story-Making Laws: Craft Your Story
The Consistency Law
The Simplicity Law
The Language Law
The Visual Storytelling Law
The Diversification Law
The Quality Law
The Humor Law
The Urgency Law
The Utility Law
The Ownership Law
The Brand Protection Law
The Optimization Law
Chapter 5: The Channel Laws: Share Your Story
The Personalization Law
The Channel Mix Law
Chapter 6: The Laws of Engagement: Engage with Your Communities
The Response Law
The Surprise and Delight Law
The Law of Humanizing Your Brand
Chapter 7: Oh, One More Law: Make Your Own
Conclusion
Acknowledgments
Notes
Index
