Weintraub / Litwinka The Complete Social Media Community Manager's Guide

Essential Tools and Tactics for Business Success
1. Auflage 2013
ISBN: 978-1-118-60542-4
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 336 Seiten, E-Book

A unique approach to today's hottest new job in socialmedia
Today's social community managers use social media platforms andact as brand evangelists and community advocates. From creatingviral content to crisis communication to leveraging communitycontent, social managers manage online social communities and dealwith what comes. Luckily, The Complete Social Media CommunityManager's Guide: Essential Tools and Tactics for BusinessSuccess is the perfect resource for how to do this increasinglyhigh-profile and crucial job. The book features proven tactics andtechniques for effective management and includes more than 40field-tested tools and templates.
If you're a social community manager, learn how to grow acommunity and achieve the results you need. Topics include adetailed guide to today's social media platforms, how to organizeand successfully share content, using metrics and reporting, andmore.
* Helps social media community managers develop, cultivate, andconvert their social media communities
* Does a deep dive into today's crucial social mediaplatforms
* Provides a complete toolkit of over 40 field-tested tools andtemplates on everything from how to craft a plan to developing aneditorial calendar, tracking results, and more
* Explains how you can organize and successfully share contentamong your target community and how to leverage that content tofurther amplify your message
The Complete Social Media Community Manager's Guide:Essential Tools and Tactics for Business Success is a must-haveresource for one of the hottest new careers in today's socialworld.

Autoren/Hrsg.

Weintraub, Marty

Litwinka, Lauren

Inhaltsverzeichnis

Introduction xxi
Chapter 1 The Social Media Community Manager's Role 1
Chapter 2 Timeless Tenets of Non-Gratuitous Social Behavior 35
Chapter 3 Hit the Ground Running! 77
Chapter 4 Content, Reputation, and Hardcore Listening Hacks 141
Chapter 5 Finding Themed Conversations: The Superior CM's Edge 175
Chapter 6 Dominate with Paid Organic Amplifi cation 207
Chapter 7 Community Crisis Management 231
Chapter 8 Measuring Success! State-of-the-Art Social Metrics 255
Appendix A Social Media Community Manager Job Description 281
Appendix B The Big List of Community Management Tools and Analytics 289
Appendix C 72 Must-Follow Online Marketing Geniuses 297
Index 301

Über Autor(innen)

Marty Weintraub is CEO of aimClear®, an Inc.500-honored search and social marketing agency whose communitymanagement training credits include Intel, Siemens, Tektronix,United Health Group, and others. Marty is also the author ofKiller Facebook Ads and regularly speaks at SES, SMX,Pubcon, and other conferences. Lauren Litwinka is an OnlineMarketing Account Manager and Publications Manager at aimClear,with expertise in community management, online journalism, holisticsocial befriending, and content syndication. She writes a monthlycolumn for Search Engine Land, and both authors contributeto the aimClear blog, which was named one of Technorati's Top 10Small Business Blogs and one of PRWeb's 25 Essential PR BloggersYou Should Be Reading.