Consumerism and the Movement of Housewives into Wage Work

The Interaction of Patriarchy, Class and Capitalism in Twentieth Century America
1. Auflage 2020
ISBN: 978-1-138-61159-7
Verlag: Routledge

Buch, Englisch, 196 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 295 g

Reihe: Routledge Revivals

First published in 1998, this volume explores the connections between the rises in consumerism and the number of married women in paid work in light of the centrality of shopping and consumerism to the modern world. David R. Wells argues for women’s incomplete gains from consumerism through an analysis of married women’s employment, the structure of capitalism and the contradictory requirements of consumerism, the homemaker ideal and gender identity. Through this, Wells demonstrates how the gendered expectations of consumerism became motivating factors for women to join the workforce, resulting in higher standards of living and greater marital power.

Autoren/Hrsg.

Wells, David R.

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Soziologie Allgemein

Inhaltsverzeichnis

1. Empirical Research on Married Women’s Employment. 2. Structural Theories for Married Women’s Employment. 3. Consumerism and the Structure of Capitalism. 4. The Contradictory Marriage of Consumerism and the Homemaker Ideal. 5. Gender-identity versus Consumption-identity: the Battle at Home. 6. Conclusion: Women’s Incomplete Gains from Consumerism.

Über Autor(innen)

Wells, David R.