Strategic Corporate Social Responsibility

Stakeholders in a Global Environment
Erscheinungsjahr 2006
ISBN: 978-1-4129-1372-0
Verlag: SAGE Publications

Buch, Englisch, 384 Seiten, Format (B × H): 187 mm x 232 mm

Presenting the area of corporate social responsibility (CSR) as a constantly evolving field with direct impact on organizational strategies and success, this book links numerous subjects such as strategy, marketing and ethics, encouraging a multi-disciplinary approach to an issue that touches all aspects of an organization’s operations.

The book covers the full range of CSR topics with Internet links to related issues and is supported by real-life mini-cases. It joins the US and European perspectives of the authors, recognizing cross-cultural trends that are developing at different rates and in different regions of the world.

Autoren/Hrsg.

Werther, William B., Jr.

Chandler, David B.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmensethik
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Geisteswissenschaften Philosophie Angewandte Ethik & Soziale Verantwortung Wirtschaftsethik, Unternehmensethik

Inhaltsverzeichnis

Foreword by Mallen BakerPrefaceWhy Corporate Social Responsibility MattersPlan of the BookPart I -- What is Corporate Social Responsibility?Chapter 1 - Toward a Responsible Society What is CSR? Corporate Strategy and CSR What CSR Is and Is Not The Evolution of CSR The Cultural and Contextual Assumptions A Moral Argument for CSR A Rational Argument for CSR An Economic Argument for CSR Why is CSR Important? Why is CSR Relevant Today? Increasing Affluence Changing Social Expectations Globalization and the Free Flow of Information Ecological Sustainability Beyond Trends to Contexts Questions for Discussion and ReviewChapter 2 - CSR: Do Stakeholders Care? Do Stakeholders Care? Stakeholder Advocacy What do Stateholders Think? Is Wal-Mart Good for Society? Wal-Mart is King.Today Martha Stewart Living Omnimedia Consumer Reaction Investor Reaction So, Do Stakeholders Care? Questions for Discussion and ReviewChapter 3 -- The Strategic Context of CSR The Strategic Lens: Vision, Mission, Strategy, and Tactics The Strategic Lens: The E.S.C.S. Framework The Strategic Lens: Environment Context Environmental Forces Propelling Greater CSR Positive Brand Building Brand Insurance Crisis Management Strategic CSR Questions for Discussion and ReviewChapter 4 -- Implementation: The Integration of CSR into Strategy and Culture The CSR Threshold Where Do Firms Stand Today? CSR Business Plan of Action - Short Term CSR Business Plan of Action - Medium Term Overview of Implementation Implementation From a Strategic Perspective: Planning Implementation From a Firm Perspective: Action Questions for Discussion and ReviewPart II -- CSR The Issues and Case Studies Organizational Stakeholders Economic Stateholders Societal StakeholdersChapter 5 --Organizational Issues and Case-studies Action vs. Intention - Enron Auditing CSR - Sweatshops Compliance: Ethics - Ethics Officers Compliance: Approaches - Voluntary vs. Mandatory Corporate Charters - Federalization Corporate Governance: Reporting - Sabanes-Oxley Act 2002 Corporate Governance: Boards - Corporate Boards Corporation - The U.S. Corporation Employee Relations - Ohio Employee Ownership Center Hypocrisy - The Body Shop Principle/Agent Conflict - Expensing Stock Options Research and Development - Asbestos Shareholder Activism - GlaxoSmithKline Stakeholder Relations - Ben & Jerry's Volunteering - TimberlandChapter 6 -- Economic Issues and Case-studies Advertising - Benetton Brands - BP Consumer Apathy - SUVs Cultural Conflict - Nike Diversity: Discrimination - U.S. Masters Diversity: Helpful Intent - Goodwill Industries Environmental Sustainability - Ford Fair Trade - Starbucks Finance - Citigroup Investing - SRI Funds Loans - Micro-loans NGO and Corporate Co-operation - Greenfreeze Philanthropy - Merck Profit - Hewlett Packard Wages - McDonald'sChapter 7 -- Societal Issues and Case-studies Community - Fannie Mae Corruption and Bribery - Legislation Country of Orgin - Conflict Diamonds Ethics - Teaching Ethics Globalization - U.S. Judicial Activism Human Rights - Union Carbide Internet - NGO Activism Legislation - Company Responsibilities Bill Litigation - Chiquita Brands Media - CNN Patents - Generic Drugs Patriotism - Tyco Science and Technology - Cloning Sex - Abercrombie & Fitch Universities and CSR - West Coconut GroveChapter 8 - Special Cases of CSRCompanies Doing CSR Well Bank of America Coca-Cola Fast-food Industry Heineken IKEA Johnson & Johnson Mattress Giant Microsoft (Bill Gates) Newman's Own Nike Pepsi Procter & Gamble Prudential Insurance September 11, 2002 Sony PlayStation Southwest Airlines StarbucksCompanies Criticized for Their CSR Efforts American Airlines Bridgestone/Firestone Defense Contractors ExxonMobil Ford Genetically Modified (GM) Labeling Hewlett Pac

Über Autor(innen)

Werther, William B., Jr.
William B. Werther Jr. is a founding Co-director of the Center for Nonprofit Management at the University of Miami. He is a Fellow and former Chair of the International Society for Productivity and Quality Research, a Fellow in the World Academy of Productivity Science, and former Chair for the Managerial Consultation Division of the Academy of Management. His teaching and research focus on strategy with its implications for human performance and corporate social responsibility. With 40 years of experience among nonprofit, government, and business organizations, Fortune, the Wall Street Journal, The Washington Post, and the Nightly Business Report (PBS) have sought his expertise. Public sector involvement includes work for the White House Conference on Productivity, the U.S. House of Representatives, NASA, and the Arizona State Senate. Private sector work includes Anheuser-Busch, Bell Canada, Citicorp, Fiat, IBM, State Farm, UPS, and scores of others. He is an award-winning author and teacher. In addition to more than 100 professional articles, his publications include Third Sector Management (Georgetown University Press, 2001), Human Resources and Personnel Management 5/E (McGraw-Hill, 1996), and other books translated into more than a half-dozen languages. He earned a Ph.D. (University of Florida, 1971) in Economics and Business Administration (Phi Beta Kappa). Prior to joining the faculty at the University of Miami in 1985, he was a Professor of Management at Arizona State University for 14 years. Additionally, he teaches at the Universidade do Porto (Portugal), where he serves as Visiting Professor each spring.

Chandler, David B.
David Chandler received his Ph.D. in strategic management and organization theory from the University of Texas at Austin. His research interests lie at the intersection of the organization and its operating environment. Theoretically, he is interested in explaining why organizations respond in different ways to the same environmental forces, as well as understanding the consequences of these different actions. Empirically, he is interested in studying these questions within the context of corporate social responsibility, organizational ethics, and firm/stakeholder relations. Since graduating with an undergraduate degree in American Studies: Politics and Government in 1991 (University of Kent, UK), David has divided his time between the United States, the UK, and Japan, working in the fields of business, politics, and education. In addition to his Ph.D., David has an M.Sc. in East Asian Business from the University of Sheffield, UK, an MBA from the University of Miami, FL, and an M.S. in Management from the University of Texas at Austin.