10 Steps to Creating an Infographic

A Practical Guide for Non-designers
1. Auflage 2023
ISBN: 978-1-0718-1730-8
Verlag: SAGE Publications, Inc

Buch, Englisch, 232 Seiten, Format (B × H): 187 mm x 232 mm, Gewicht: 478 g

This book provides step-by-step guidance for developing high-quality infographics. Practical in its approach, 10 Steps to Creating an Infographic: A Practical Guide for Non-designers outlines a user-friendly process for developing infographics with a clearly defined purpose and powerful message. The book’s “how-to” approach makes infographic creation accessible for anyone who doesn’t have a background in graphic design or a budget for a graphic designer. Author Stephanie B. Wilkerson breaks down the complex task into a series of steps and models each step through a book-long example of the evolution of an infographic. Through this, and other examples presented throughout the book, readers will learn about infographic best practices and tips, as well guidance for avoiding design pitfalls.

Autoren/Hrsg.

Wilkerson, Stephanie B. B.

Fachgebiete

• Interdisziplinäres Wissenschaften Wissenschaften: Forschung und Information Forschungsmethodik, Wissenschaftliche Ausstattung

Inhaltsverzeichnis

Part 1: Crafting a Powerful Message
Chapter 1 - Step 1: Identify Your Audience (“the Who”)
Understanding the “Who” of an Infographic
Determining the Audience for an Infographic
Identifying the Information Needs and Interests of the Audience
Addressing Multiple Audiences
Get to Know Your Audience
Consider How the Audience Will Access the Infographic
Now It’s Your Turn!
Resources
Chapter 2 - Step 2: Clarify the Purpose (“the Why”)
Determining the “Why” of an Infographic
An Infographic’s Purpose When Part of a Study
Clarifying Purpose Matters
Now It’s Your Turn!
Resources
Chapter 3 - Step 3: Create the Story (“the What”)
Creating the “What” of an Infographic
Crafting a Catchy Title
Setting the Scene With Your Introduction
Developing a Compelling Central Message
Concluding With Purpose
Citing Sources
Now It’s Your Turn!
Resources
Part 2: Designing a Visual Story
Chapter 4 - Step 4: Identify Visuals and Data
Identifying Data for Your Infographic
Identifying Visuals That Show Your Infographic’s Story
Using Culturally Sensitive Visuals
Determining Licensing Requirements for Visuals
Now It’s Your Turn!
Resources
Chapter 5 - Step 5: Select a Layout
Layout and Audience Interface
Layouts for Different Levels of Audience Interaction
Layouts for Different Stories
Creating Balance in the Layout
Now It’s Your Turn!
Resources
Note
Chapter 6 - Step 6: Choose Design Elements
Using Color Intentionally
Selecting Harmonious Fonts
Creating Flow
Determining the Focal Point
Now It’s Your Turn!
Resources
Note
Chapter 7 - Step 7: Sketch Your Ideas
Now It’s Your Turn!
Resources
Part 3: Bringing the Infographic to Life
Chapter 8 - Step 8: Draft the Infographic
Selecting a Design Platform
Building Essentials: Developing and Formatting Visuals
Building Essentials: Creating the Foundation
Building Essentials: Bringing in Visuals and Text
Making Your Infographic 508 Compliant
Now It’s Your Turn!
Resources
Chapter 9 - Step 9: Review the Infographic
Checklist for Reviewing Infographics
In-Depth Versus Quick-Glance Reviews
Selecting Reviewers
Now It’s Your Turn!
Resources
Chapter 10 - Step 10: Revise, Finalize, and Share
Revising an Infographic
Editing and Finalizing an Infographic
Sharing an Infographic
Now It’s Your Turn
Resources

Über Autor(innen)

Wilkerson, Stephanie B. B.
Stephanie Baird Wilkerson is President of Magnolia Consulting, a woman-owned small business and B-Corporation specializing in research and evaluation since 2002. With the aim of “cultivating learning and positive change” through her work at Magnolia, Stephanie takes a use-focused, results-oriented approach to her studies, trainings, and consultation services. She champions infographics as a powerful vehicle for translating data into evidence-based information people can use. As an evaluator, not a graphic designer, she developed the 10 Steps to Creating an Infographic and the Checklist for Reviewing Infographics as practical tools for communicating study findings in a visually impactful way. Stephanie has conducted numerous trainings on the 10-step development process for international audiences in nonprofit organizations, professional membership organizations, and federal agencies within the U.S. and Canada.
Building on her doctorate from the University of Virginia in Research, Evaluation, and Statistics, she has applied her expertise in program evaluation and qualitative and quantitative methodologies to a broad range of studies at national, state, and local levels. For over two decades Stephanie has directed randomized controlled trials, quasi-experimental evaluations, and nonexperimental studies funded by the U.S. Department of Education, the Department of Justice, the Department of Labor, the National Science Foundation, the National Aeronautics and Space Administration, top education publishers, and nonprofit organizations. Her nationally-recognized studies have given her a deep understanding of clients’ information needs, the challenges inherent in working with data, and how to translate study findings into useful information that guides decision making and catalyzes action. Her extensive experience in applied research and evaluation motivates her use of infographics to communicate powerful messages that audiences will remember.