Winkelhake The Digital Transformation of the Automotive Industry

Catalysts, Roadmap, Practice
1. Auflage 2018
ISBN: 978-3-319-71610-7
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: Wasserzeichen (»Systemvoraussetzungen)

E-Book, Englisch, 317 Seiten, eBook

Building on his decades of experience as a consultant and project manager in the automotive industry, the author develops comprehensive and pragmatic recommendations for action regarding the digital transformation of the automotive and supplier industries. At the heart is the transition from a vehicle-focused to a mobility-oriented business model. Based on the catalysts of the digital change, four digitisation fields are structured, and a roadmap for their transformation is presented. The topics of comprehensive change in corporate culture and an agile and efficient information technology are covered in detail as vital success factors. Selected practical examples of innovative digitisation projects provide additional ideas and impulses. An outlook on the automotive industry in the year 2040 completes the discourse.

Dr.-Ing. Uwe Winkelhake is Vice President Automotive of IBM Germany and has more than 30 years of experience in IT of automotive industry.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Winkelhake, Uwe

Inhaltsverzeichnis

1;Contents;5
2;Chapter 1: Introduction;9
2.1;1.1 Digitisation – A Hot Topic;9
2.2;1.2 IT Development – The Exponential Function Explodes;10
2.3;1.3 Transformation of the Automotive Industry;11
2.4;1.4 Structure of the Book;13
2.5;1.5 Definition of Focus and Readership;14
2.6;References;15
3;Chapter 2: Information Technology as Driver of Digitisation;16
3.1;2.1 Moore’s Law;16
3.2;2.2 Exponential Growth Also for Digitisation;18
3.3;2.3 Energy Requirement of IT;21
3.4;2.4 IT Security;23
3.5;2.5 Handling of Personal Data;25
3.6;2.6 Powerful Networks;26
3.7;2.7 Technology Outlook;26
3.7.1;2.7.1 3D Chip Architectures;27
3.7.2;2.7.2 Flow Batteries;28
3.7.3;2.7.3 Carbon Nanotubes;29
3.7.4;2.7.4 Neuronal Networks;29
3.7.5;2.7.5 Quantum Computer;30
3.8;2.8 Technological Singularity;31
3.9; Annex A1;32
3.10;References;34
4;Chapter 3: “Digital Lifestyle” – Future Employees and Customers;36
4.1;3.1 Always On;37
4.2;3.2 Mobile Economy;39
4.3;3.3 “Real-Time” Expectation in the Mobile Ecosystem;41
4.4;3.4 Sharing Economy;42
4.5;3.5 Start Up Mentality;44
4.6;3.6 Innovative Work Models;45
4.6.1;3.6.1 Digital Nomads;46
4.6.2;3.6.2 Crowdsourcing and Liquid Workforce;46
4.6.3;3.6.3 Wikinomics;48
4.7;3.7 Google – The Goal of the Digital Natives;48
4.8;References;51
5;Chapter 4: Technologies for Digitisation Solutions;52
5.1;4.1 IT Solutions;54
5.1.1;4.1.1 Cloud Services;55
5.1.2;4.1.2 Big Data;56
5.1.3;4.1.3 Mobile Applications and Apps;59
5.1.4;4.1.4 Collaboration Tools;62
5.1.5;4.1.5 Cognitive Computing and Machine Learning;63
5.2;4.2 Internet of Things;65
5.3;4.3 Industry 4.0;66
5.4;4.4 3D Printing;69
5.5;4.5 Virtual and Augmented Reality;71
5.6;4.6 Wearables;74
5.7;4.7 Blockchain;75
5.8;4.8 Robotics;76
5.9;4.9 Drones;78
5.10;4.10 Nanotechnology;79
5.11;4.11 Gamification;80
5.12;References;81
6;Chapter 5: Vision Digitised Automotive Industry 2030;84
6.1;5.1 Development of the Automotive Market;85
6.2;5.2 Future Customer Expectations in the Passenger Car Area;87
6.3;5.3 Digitisation Situation in the Automotive Industry;90
6.4;5.4 Vision Digitised Automotive Industry;93
6.4.1;5.4.1 Mobility Services Instead of Vehicle Ownership;96
6.4.2;5.4.2 Connected Services;97
6.4.3;5.4.3 Autonomous Driving;99
6.4.4;5.4.4 Electromobility;103
6.4.5;5.4.5 Centralised Embedded IT Architecture;105
6.4.6;5.4.6 Prototype-Free Process-Based Development;110
6.4.7;5.4.7 Internet Based Multichannel Distribution;112
6.4.8;5.4.8 Digitised Automotive Banks;116
6.4.9;5.4.9 Flexible Production Structures/Open Networks/Industry 4.0;117
6.4.10;5.4.10 Automated Business Processes;120
6.4.11;5.4.11 Cloud-Based IT Services;122
6.5;5.5 General Electric – An Example of Sustainable Digitisation;124
6.6;Annex A2;128
6.7;References;130
7;Chapter 6: Roadmap for Sustainable Digitisation;134
7.1;6.1 Digitisation Roadmap as Part of Company Planning;134
7.1.1;6.1.1 Assessment of Market Potential and Customer Requirements;135
7.1.2;6.1.2 Adaptation of the Company Strategy;139
7.1.3;6.1.3 Business Model and Lean Enterprise;143
7.1.4;6.1.4 Frame for Digitisation;146
7.2;6.2 Roadmap for Digitisation;150
7.2.1;6.2.1 Roadmap Connected Services and Digital Products;151
7.2.2;6.2.2 Roadmap Mobility Services and Autonomous Driving;158
7.2.3;6.2.3 Roadmap Processes and Automation;164
7.2.3.1; Finance, Personnel, Purchasing;167
7.2.3.2; Product Development;171
7.2.3.3; Manufacturing and Industrie 4.0;173
7.2.4;6.2.4 Roadmap Customer Experience, Sales and After-Sales;177
7.3;6.3 Overview Roadmap and KPIs;181
7.4;References;182
8;Chapter 7: Corporate Culture and Organisation;186
8.1;7.1 Communication and Leadership;187
8.2;7.2 Agile Project Management Methods;191
8.2.1;7.2.1 Design Thinking;193
8.2.2;7.2.2 Scrum;195
8.3;7.3 Entrepreneurship;197
8.4;7.4 Resourcing for Digitisation;198
8.4.1;7.4.1 E-Learning as Basis for Digital Education;199
8.4.2;7.4.2 New Ways of Learning;200
8.4.3;7.4.3 Knowledge Management;202
8.4.4;7.4.4 Hiring;203
8.5;7.5 Cooperation Forms;205
8.6;7.6 Open Innovation;207
8.7;7.7 Organisational Aspects of Digitisation;210
8.7.1;7.7.1 Chief Digital Officer (CDO);211
8.7.2;7.7.2 Adaptation of the IT Organisation;213
8.7.3;7.7.3 New Occupational Profiles and Career Models;217
8.7.4;7.7.4 Change Management;218
8.8;7.8 Case Study: Transformation IBM;221
8.9;References;225
9;Chapter 8: Information Technology as an Enabler of Digitisation;229
9.1;8.1 IT Transformation Strategy;230
9.2;8.2 Building Blocks of an IT Strategy;231
9.3;8.3 Cost and Benefit Transparency;233
9.4;8.4 Transformation Projects;235
9.4.1;8.4.1 Development in the Status Quo;235
9.4.2;8.4.2 Microservice-Based Application Development;238
9.4.3;8.4.3 Data Lakes;241
9.4.4;8.4.4 Mobile Strategy;244
9.4.5;8.4.5 Infrastructure Flexibilisation Through Software Defined Environment;246
9.4.6;8.4.6 Computing Centre Consolidation;249
9.4.7;8.4.7 Business-Oriented Security Strategy;251
9.4.8;8.4.8 Security of the Factory IT and Embedded IT;254
9.5;8.5 Case Studies on IT Transformations;257
9.5.1;8.5.1 Transformation Netflix;257
9.5.2;8.5.2 Transformation General Motors;260
9.6;8.6 Conclusion;263
9.7;References;264
10;Chapter 9: Examples of Innovative Digitisation Projects;268
10.1;9.1 Framework;268
10.2;9.2 Connected Services/Digital Products;269
10.3;9.3 Mobility Services and Autonomous Driving;277
10.4;9.4 Efficient Processes and Automation;280
10.5;9.5 Customer Experience – Marketing, Sales, After-Sales;288
10.6;9.6 Corporate Culture and Change Management;293
10.7;References;298
11;Chapter 10: Car Mobility 2040;302
11.1;10.1 Environment;302
11.2;10.2 Electric Drive and Autonomous Driving;303
11.3;10.3 Market Shift;304
11.4;10.4 Mobility Services and Vehicle Equipment;304
11.5;10.5 Innovative Process- and Production Structures;305
11.6;10.6 Day-in-a-Life of a “Liquid Workforce”;306
11.7;10.7 Conclusion;309
11.8;References;309
12;Glossary;311

Objective and scope of the book.- Development of information technology as catalyst of digitization.- "Digital lifestyle" of future employees and customers.- Technologies for digitization solutions.- Vision of digitized automotive industry 2030.- Roadmap to sustainable digitization.- Company culture and organisation.- Information technology as enabler of digitization.- Examples of innovative digitization projects in the automotive industry.- Car Mobility 2040

Über Autor(innen)

Dr.-Ing. Uwe Winkelhake is Vice President Automotive of IBM Germany and has more than 30 years of experience in IT of automotive industry.