Buch, Englisch, 184 Seiten, Format (B × H): 152 mm x 218 mm, Gewicht: 454 g
Buch, Englisch, 184 Seiten, Format (B × H): 152 mm x 218 mm, Gewicht: 454 g
ISBN: 978-0-86656-450-2
Verlag: Taylor & Francis Inc
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Contents
Preface - Basic Health Care Marketing Principles - Introduction to Marketing Planning - Organizational Phase: Wetting the Stage with Marketing Missions, Goals, and Objectives - Performing a Marketing Audit of the Health Organization’s Environment - Segmenting and Targeting the Marketplace Positioning the Health Organization into the Minds of the Health Consumers and Providers - Developing Marketing Strategies and Tactics - Organizational, Budgeting, and Control Systems - Condensed Sample Marketing Plan - Appendix A: The Fundamentals of Developing an Effective Advertisement for Health Care Organizations - Appendix B: How to Effectively Use Health Markeitng Consulltants - Appendix C: Using Computers in Health Marketing - Appendix D: Working With the Media