Buch, Englisch, 115 Seiten, Format (B × H): 152 mm x 222 mm, Gewicht: 408 g
A Step-Wise Approach
Buch, Englisch, 115 Seiten, Format (B × H): 152 mm x 222 mm, Gewicht: 408 g
ISBN: 978-1-56024-404-2
Verlag: Taylor & Francis Inc
the processes of new product screening and the stages associated with bringing a new product to market
highly detailed real-life examples of factors that bear directly on whether or not to proceed in the development of new products
secondary research processes that preface all product development decisions
user-friendly methods of storing analyses on new products with the included database software disk (1.2 meg drive required)
picking “winners”--gaining profit--from “losers” in the product development gameLesch and Rupert introduce methods for gathering information using commonly available library resources. New Product Screening also provides a self-contained unit for integrating secondary research on new product screening with a decision template for the screening judgements. This book is today’s guide to bringing new products to the marketplace.
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Contents
Introduction The Context of New Product Screening: The New Product Development Process An Introduction to Screening Models An Information Support System for New Product Screening Decisions Appendix: Innovation Evaluation Instrument Index