Buch, Englisch, 350 Seiten, Format (B × H): 160 mm x 226 mm, Gewicht: 581 g
Buch, Englisch, 350 Seiten, Format (B × H): 160 mm x 226 mm, Gewicht: 581 g
ISBN: 978-1-56024-324-3
Verlag: Routledge
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Contents
Preface - Part I: The Importance of Market Planning and Strategy Development for Attorneys - Practice Enhancement and Marketing Strategies for Law Firms - Marketing a Law Firm: It’s More Than Advertising - Theory of Marketing:The Practice of Law - Marketing Legal Services: Real Lawyers Don’t Read Marketing Journals - The Legal Service Strategic Market Plan - Strategic Planning for Lawyers: A Middle-of-the-Road Approach Between Generalities and Checklists and Esoteric “Star Wars” Research - Fee Strategies for Legal Services Marketing - The Internal Marketing of Legal Services: The Law Library - Understanding the Nature of the Legal Services Act: Key to Effective Marketing - Part II: Client Selection and Evaluation of Legal Services - Understanding Service Marketing: A Theoretical Analysis of Professional-Client Exchanges - Congruence: Attorney-Consumer Perceptions of Marketing Mix Elements - Choice Criteria and Cue Usage in Selecting Lawyers - Selection of Legal Services: An Investigation of Perceived Risk - Understanding How Clients Select and Evaluate Law Firms - Part III: Client and Provider Attitudes and Implications for Legal Advertising - Attorney Advertising: Do Attorneys Know Their Clients? - The Promotion of Legal Services: Business Executives’ and Attorneys’ Perception - Media and Price Disclosure Effects in Legal Service Advertising: A Comparison of Attorney and Consumer Attitudes - Consumers’ Perceptions of Selected Issues Relating to Advertising by Lawyers - Professionals’ Use of Direct Mail Advertising: A Study of Attorneys’ and Consumers’ Attitudes - Attitudes Toward the Advertising by Lawyers, Doctors, and CPAs - A Comparison of Physicians’ and Attorneys’ Attitudes Toward Advertising - Attorneys’ Attitudes Toward Legal Advertising: A Longitudinal View - A Two-Stage Model for the Evaluation of the Effectiveness of Legal Services Advertising - Index