People, Citizen, and User

Shifting Articulations of Audience in Chinese Communication Research (1978 - 2021)
1. Auflage 2023
ISBN: 978-1-032-46868-6
Verlag: Routledge

Buch, Englisch, 214 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 493 g

The book examines the changing discourses of Chinese audience research in the past four decades, aiming to shed light on the complicated relationships among China’s media, audiences, and society.

With the new sociology of knowledge, it adopts Laclau and Mouffe’s discourse theory as a meta-theoretical framework and interprets the concept of audience as a floating signifier. Based on the corpus of Chinese academic journal papers, the author divides the scope of analysis into four phases. In each period, Chinese audience research was related closely to the changing societal and academic contexts and hegemonic struggle as a whole. In addition, it discusses the relation between ‘western’ audience theories and Chinese audience research, as well as the contingency and rigidity of discourses in Chinese audience research.

The book contributes to the understanding of Chinese communication research in the changing societal context and will be valuable for scholars of media and communication studies or China studies.

Zielgruppe

Academic, Postgraduate, and Professional Reference

Autoren/Hrsg.

Xu, Guiquan

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Journalismus & Presse
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie
• Sozialwissenschaften Soziologie | Soziale Arbeit Soziologie Allgemein

Inhaltsverzeichnis

1 Introduction 2 Political Transition, Economic Reform, and the Emergence of ‘Audience’ (1978 – 1989) 3 Socialist Market Economy and the Expansion of ‘Audience·Consumer’ (1990 – 2000) 4 Social Transformation and the Construction of ‘People·Citizen·Consumer’ (2001 – 2011) 5 State Governance, Deep Mediatization, and the Reconfiguration of ‘People·Citizen·User’ (2012 – 2021) 6 General Conclusions

Über Autor(innen)

Guiquan Xu is Associate Professor at the School of Journalism and Communication of Sun Yat-sen University, China. He obtained a joint Ph.D. at the Vrije Universiteit Brussel and the Communication University of China in 2013. His research interests focus on the areas of discourse studies, audience research, and media politics.