Chinese Social Media II

Insider, Intercultural and Interdisciplinary Perspectives
1. Auflage 2025
ISBN: 978-1-032-91655-2
Verlag: Routledge

Buch, Englisch, 248 Seiten, Format (B × H): 161 mm x 240 mm, Gewicht: 543 g

This book is the second of a two-volume set that presents a contemporary analysis of Chinese digital platforms through an intercultural and interdisciplinary lens, highlighting the complex nature of the online ecosystem.

The book provides an overview of the complex forces shaping the Chinese cyber-landscape and their global digital implications, drawing on cross-cultural insights and spanning a range of academic disciplines. The intercultural section explores the cross-cultural potential of Chinese social media, addressing intriguing questions such as why and how international influencers maintain a presence on Chinese social media platforms, examining their motivations and communication strategies. The interdisciplinary section studies the intersections of Chinese digital platforms with sociological studies, linguistic analysis and artificial intelligence.

This volume is a valuable resource for academics and students in media and communication studies, as well as social media researchers, China studies enthusiasts, industry professionals and anyone seeking a deeper understanding of Chinese social media dynamics.

Zielgruppe

Academic, Postgraduate, Professional Reference, Undergraduate Advanced, and Undergraduate Core

Autoren/Hrsg.

Xu, Xiaying

Zhao, Mengmeng

Wang, May Ying

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie

Inhaltsverzeichnis

1. Intercultural and Interdisciplinary Perspectives on Chinese Social Media

Part 1: Intercultural Perspectives

2. Transnational Identities of Chinese International Students on WeChat and Instagram: A Perspective of Polymedia Repertoire

3. Expressing in Silence: Social Media Behaviors and Gender Perceptions of Chinese Female International Students on Xiaohongshu

4. Decoding Truths in Digital Interculturality: A Case Study on Australian Influencers on Chinese Social Media Platforms

5. The Motivations Underlying Foreigners’ Desire to Join Chinese Social Media Platforms: A Research Based on the Social Cognitive Career and Motivation Theory

6. “Our Malaysia, Sincerely Wish You Better and Better”: The Local Chinese Identity Construction by “Malaysia Cousin” from Douyin: A Discourse-Historical Approach

7. Social Media Use and Online Political Participation: A Comparative Study of China and the United States

Part 2: Interdisciplinary Perspectives

8. Big Data Analysis and Customer Engagement of Live Streaming in China

9. AI-Driven Sentiment Analysis: Comparing BERT with Conventional Models on Chinese Social Media Data

10. Effect of Geolocation Disclosure on Chinese Social Media: User Comments on the Video Sharing Platform Bilibili

11. Is There a Privacy Paradox in the Use of Xiaohongshu? An Empirical Study Based on Xiaohongshu Users

12. Forgive or Not? The Impact of Textual Paralanguage and Product Involvement on Consumer Forgiveness after Service Failures across Different Cultures

13. Digital Mourning on Chinese Social Media: The Affective National Episode of Li Wenliang’s Death

14. The Impact of Emotional Connectedness on Attitudes towards Advertisements on Facebook and WeChat: A Comparative Study in Macao

Über Autor(innen)

Xiaying Xu is associate head of department and associate professor in the Department of Communication at Beijing Normal University-Hong Kong Baptist University United International College. His research interests focus on China's creative industries and social media.

Mengmeng Zhao is an independent corporate communication educator and researcher, specialising in public relations, corporate branding, sustainability and ESG. She teaches public relations and communication research part time at the Chinese University of Hong Kong and is also a social media content creator, with around 100,000 followers on various platforms. She has also translated seven bestselling books on branding and marketing.

May Ying Wang is an associate professor in the Faculty of Business and Management at Beijing Normal University-Hong Kong Baptist University United International College. Her research interests include big data in e-commerce, fintech, recommendation agents and human-computer interaction.