Buch, Englisch, 328 Seiten, Format (B × H): 156 mm x 234 mm
Build and Elevate Your Travel Brand Identity
Buch, Englisch, 328 Seiten, Format (B × H): 156 mm x 234 mm
ISBN: 978-1-3986-2371-2
Verlag: Kogan Page
Unlock the secrets to building standout brands in the rapidly evolving global travel industry. This comprehensive playbook delivers proven strategies for brand differentiation.
Strategic Branding in Tourism is an essential guide for mid to senior level industry professionals seeking to build distinctive brands and capture a greater share of the rapidly evolving global travel market. This book offers a unique behind-the-scenes look at successful brand transformations. Discover actionable insights on developing impactful brand positioning, crafting authentic storytelling and leveraging strategic partnerships to enhance brand value.
With tourism poised for substantial growth in the coming decade, now is the time to arm yourself with the tools needed to build standout brands that captivate global consumers. Adapting to the diverse needs and backgrounds of today's travellers is critical for success. Packed with real-world examples and expert insights from brands such as Airbnb, Expedia and Intrepid Travel, Strategic Branding in Tourism will help you craft and communicate your unique value proposition in the travel industry.
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Kundenbeziehungsmanagement, Kundenpflege
- Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Tourismuswirtschaft, Gastgewerbe
- Mathematik | Informatik EDV | Informatik Informatik Künstliche Intelligenz
- Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
Weitere Infos & Material
Chapter - 01: Branding in the Travel and Hospitality Revolution; Chapter - 02: Crafting a Memorable Identity for Tourism Brands; Chapter - 03: Understanding the Travel Audience; Chapter - 04: Communicating with Travelers Effectively; Chapter - 05: Digital-First Branding in Travel; Chapter - 06: Building Partnerships That Elevate Travel Brands; Chapter - 07: Leveraging Influencers in Tourism; Chapter - 08: Data-Driven Branding in Tourism Success; Chapter - 09: AI in Travel Branding; Chapter - 10: Future-proofing Travel Brands; Chapter - 11: Conclusion;
