E-Book, Englisch, 17 Seiten
Andersen Adapting to Health-conscious Trends. A Strategic Analysis of Coca-Cola's Response to the Shifting Global Beverage Landscape
1. Auflage 2024
ISBN: 978-3-346-99082-2
Verlag: GRIN Verlag
Format: PDF
Kopierschutz: 0 - No protection
E-Book, Englisch, 17 Seiten
ISBN: 978-3-346-99082-2
Verlag: GRIN Verlag
Format: PDF
Kopierschutz: 0 - No protection
Academic Paper from the year 2022 in the subject Business economics - Operations Research, grade: 5.0, University of Pretoria, language: English, abstract: The global beverage landscape is undergoing a significant transformation as consumers increasingly opt for healthier drink alternatives, posing challenges for industry giants like Coca-Cola. This study delves into the complexities faced by Coca-Cola in navigating this shifting paradigm, marked by heightened health consciousness among consumers and stringent regulatory measures aimed at curbing sugary drink consumption. Utilizing a strategic analysis framework, the research evaluates Coca-Cola's organizational background, internal resources, external environment, and strategic imperatives. Key findings underscore the imperative for Coca-Cola to align with evolving consumer preferences and sustainability mandates, necessitating strategic diversification, brand power utilization, global localization, and robust sustainability initiatives. The study advocates for a holistic approach that harmonizes Coca-Cola's brand legacy with contemporary health and environmental imperatives, ensuring its continued market relevance and leadership amidst dynamic industry shifts.
