Ashton How to be a Social Entrepreneur

Make Money and Change the World
1. Auflage 2011
ISBN: 978-0-85708-151-3
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 300 Seiten, E-Book

Don't just make money...make a difference.
As a social entrepreneur, you can build a business that changesthe world. But you will face some unique challenges. This book willprepare you for them.
Packed with advice, inspiration and real-life stories, it willhelp you:
* Define what you want to do and why you want to do it
* Find the right kind of funding
* Build a brand that makes you unique
* Find a team as motivated and inspired as you are
* Measure the impact you're having
How to be a Social Entrepreneur is the only socialenterprise start-up guide you'll ever need.
"This is the seminal book on social enterprise"
--Martin Murphy, Network 2012
"An essential read for any aspiring or existing socialentrepreneur. Full of practical examples of real life socialenterprise scenarios and written in Robert's usual uncomplicatedformat"
--Marc Davies, Wales Co-operative Centre Limited,walescoop.com
"Social enterprises need social entrepreneurs. This book willhelp you decide is you've got what it takes to be one"
--Peter Couchman, Chief Executive, Plunkett Foundation,plunkett.co.uk
"This very practical book will guide you as to what it takes tobe a social entrepreneur. Enjoy it and then do it!"
--Lord Andrew Mawson OBE, author of The SocialEntrepreneur: Making Communities Work,amawsonpartnerships.com
"I was genuinely impressed by how comprehensive it is!"
--Peter Holbrook, CEO, Social Enterprise Coalition,socialenterprise.org.uk
"A treasure trove filled with practical insight and knowledgethat will give you the edge to start, grow a sustainable andsuccessful social enterprise"
--Stephen Gyasi-Kwaw, CEO/Founder Youth EnhancementInt.Ghana
"I particularly enjoyed the section on sales, which is afundamental topic too often neglected"
--Andy Brady, '3rd Sector Futures', Anglia RuskinUniversity, anglia.ac.uk
Robert Ashton is a leading small business troubleshooter,entertaining small business speaker and the bestselling author ofmany business books including How to Start a Business forEntrepreneurs, Instant Entrepreneur and The Entrepreneur'sBook of Checklists.

Autoren/Hrsg.

Ashton, Robert

Inhaltsverzeichnis

Acknowledgements.
Introduction.
Part One - What.
1 The Essence of Social Entrepreneurship.
2 Social Enterprise - Past, Present and Future.
Part Two - Who.
3 You As a Social Entrepreneur.
4 What You Are Going to Change in the World.
5 Explore Your Entrepreneurial Style.
Part Three - How to Start.
6 Organisations and How to Start Them.
7 Preparing a Business Plan That Covers All the Angles.
8 What You Need to Know about Structure and Governance.
9 Finding the Funding.
Part Four - How to Grow.
10 Selling and the Social Enterprise.
11 The Customer Conundrum.
12 Managing Money.
13 Being Different, Looking Different.
Part Five - How to Share.
14 Effective Communication.
15 Building a Winning Team.
16 Building Your Community.
17 Keeping Perspective.
About the Author.
Other Books by Robert Ashton.
Index.

Über Autor(innen)

Robert Ashton is a leading small business troubleshooter, entertaining small business speaker and the bestselling author of many business books including How to Start a Business for Entrepreneurs, Instant Entrepreneur and The Entrepreneur's Book of Checklists.