CIM Revision Cards Analysis and Evaluation

2. New Auflage 2008
ISBN: 978-0-7506-8642-6
Verlag: Taylor & Francis Ltd

Buch, Englisch, 146 Seiten, Format (B × H): 105 mm x 148 mm, Gewicht: 186 g

Reihe: CIM Revision Cards

Designed specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised

Zielgruppe

Professional Practice & Development

Autoren/Hrsg.

Beamish, Karen

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Außenhandel
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb

Inhaltsverzeichnis

Evaluating Performance; Brand Valuation; Marketing activities audit; Evaluating Performance:Marketing Metrics; Marketing activities audit;Analysing the external environment; Characteristics of the Global Marketplace; Defining Competitive advantage

Über Autor(innen)

John Williams