Buch, Englisch, 307 Seiten, HC runder Rücken kaschiert, Format (B × H): 160 mm x 241 mm, Gewicht: 705 g
Reihe: Springer Business Cases
Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
Buch, Englisch, 307 Seiten, HC runder Rücken kaschiert, Format (B × H): 160 mm x 241 mm, Gewicht: 705 g
Reihe: Springer Business Cases
ISBN: 978-3-031-30741-6
Verlag: Springer International Publishing
Zielgruppe
Professional/practitioner
Autoren/Hrsg.
Fachgebiete
- Geowissenschaften Umweltwissenschaften Nachhaltigkeit
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Betriebliches Energie- und Umweltmanagement
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
- Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Corporate Social Responsibility (CSR), Nachhaltiges Wirtschaften
- Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Verhaltensökonomik
Weitere Infos & Material
0. INTRODUCTION CHAPTER.- PART I: SUSTAINABLE TOURISM & FASHION.- CASE 1. Corporate Social Marketing, Drunken Tourism, and Sustainability: The Case of Meliá Hotels International in Magaluf, Spain.- CASE 2. Green is in Fashion: Eco-Design and Circular Economy Strategies in the Fashion Industry.- CASE 3. Sustainable Business Models in Fashion Industry: An Argentine Social Enterprise Fostering an Inclusive and Regenerative Value Chain.- PART II: ENVIRONMENT.- CASE 4. Want to Be Rewarded for Recycling? With Reciclos You Can!.- CASE 5. Lesspack: A Project Helping Planet Sustainability.- CASE 6. Corporate Social Responsibility of "Ant Forest": Ant Group's "Internet + Tree Planting" Public Welfare Project.- PART III: SUSTAINABLE BUSINESS.- CASE 7. Greenbox: Ethics, Sustainable Management, and Social Commitment.- CASE 8. Corporate Social Responsibility and Sustainable Production in the Wine Industry: "Familia Torres”.- CASE 9. Providing Sustainable Solutions in Chile: Neptuno Pumps – Innovation that Flows.- PART IV: SUSTAINABLE MULTINATIONAL ENTERPRISES.- CASE 10. YPF Sustainability: Renovation of Service Stations and YPF Full Stores.- CASE 11. When Responsible Production and Consumption Matter: The Case of Danone.- CASE 12. Socially Responsible Actions For A Sustainable Life Model. The Case of the BBVA Financial Group in Mexico.- CASE 13. Sustainable Cosmetics and Perceived Brand Image on Social Networks: Comparison Between Millennial and Centennial Women.- PART V: SUSTAINABILITY IN / FROM OTHER ORGANIZATIONS.- CASE 14. Responsible Consumption and Global University Sustainability Through the UI Greenmetric World University Rankings.- CASE 15. Understanding the Evolution of Organizations Towards a Sustainable Business Model Within the Framework of the SDGs. The Case of Laboratorio de Hemoderivados- UNC.- CASE 16. Fair Trade: A Path Towards Responsible Consumption and Sustainability. The Case of Medicus Mundi.