Bodnar / Cohen The B2B Social Media Book

Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More
1. Auflage 2011
ISBN: 978-1-118-21430-5
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: 0 - No protection

E-Book, Englisch, 240 Seiten, E-Book

Advance your B2B marketing plans with proven social mediastrategies
Learn social media's specific application to B2B companies andhow it can be leveraged to drive leads and revenue. B2B marketersare undervalued and under appreciated in many companies. Socialmedia and online marketing provide the right mix of rich data andreduction in marketing expenses to help transform a marketer into asuperstar. The B2B Social Media Book provides B2B marketerswith actionable advice on leveraging blogging, LinkedIn, Twitter,Facebook and more, combined with key strategic imperatives thatserve as the backbone of effective B2B social media strategies.
This book serves as the definitive reference for B2B marketerslooking to master social media and take their career to the nextlevel.
* Describes a methodology for generating leads using socialmedia
* Details how to create content offers that increase conversionrates and drive leads from social media
* Offers practical advice for incorporating mobile strategiesinto the marketing mix
* Provides a step-by-step process for measuring the return oninvestment of B2B social media strategies
The B2B Social Media Book will help readers establish astrong social media marketing strategy to generate more leads,become a marketing superstar in the eye of company leaders, andmost importantly, contribute to business growth.

Autoren/Hrsg.

Bodnar, Kipp

Cohen, Jeffrey L.

Über Autor(innen)

Kipp Bodnar is an Inbound Marketing Strategist at Hubspot,the inbound marketing software leader. He leads HubSpot's inboundmarketing content team focusing on top-of-the-funnel leadgeneration. He is cofounder of SocialMediaB2B.com, the leadingonline resource for social media's impact on B2B marketing.
Jeffrey L. Cohen is a Social Strategist at Radian6, asalesforce.com company. With more than twenty years' marketingexperience, Jeff has provided strategic counsel to B2B companies ofall sizes. Jeff is cofounder and Managing Editor ofSocialMediaB2B.com.