Brejcha Cross-Cultural Human-Computer Interaction and User Experience Design

A Semiotic Perspective
Erscheinungsjahr 2014
ISBN: 978-1-4987-0258-4
Verlag: CRC Press
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 206 Seiten

The semiotic perspective of Human-Computer Interaction (HCI) can give you insight into values, beliefs, and reference systems of the users that often go unnoticed when using traditional HCI approaches. Cross-Cultural Human-Computer Interaction and User Experience Design: A Semiotic Perspective focuses on the semiotic approach in product, services, and system design, and emphasizes the semiotic and linguistic aspects in HCI and user experience (UX). The book shows you how to leverage these insights when creating useful, usable, and appealing user interfaces.

The book covers the theoretical background of HCI semiotics with emphasis on the interaction elements present in the user interface, the methodology to work with them to achieve useful insights both for design and evaluation, and the results obtained compared to traditional UX methods. It then examines a cross-cultural study presenting a semiotic method for design and evaluation in a different cultural background, and discusses the resulting insights, which are then structured as guidelines for HCI/UX design for Chinese users.

Although extensive research has been done in HCI semiotics and the cultural aspects of HCI, this book differs by exploring how these fields are informed by the linguistic perspective. It presents a novel approach to cross-cultural HCI/UX, covers the latest research in the field, and brings a set of tools and methods to benefit the design process by taking a semiotic perspective. It also supplies a set of design guidelines for developing more usable, useful, and appealing products, services, and systems.

Autoren/Hrsg.

Brejcha, Jan

Fachgebiete

• Mathematik | Informatik EDV | Informatik Informatik Mensch-Maschine-Interaktion

Inhaltsverzeichnis

Introduction

Semiotics of Interaction
Semiotic Foundations of HCI and UX Design

Sign, Data, Information

Actors, Audiences, Paradigms

Ideology, Persuasion
UI languages

Semiotic Design and Evaluation Framework

UI language components

UI annotation

UI corpus

Case study: Expert evaluations of complex UIs

UI annotation and analysis

Global semiotic analysis

Expert evaluation results

Discussion

Culture of Interaction
UI Language Components and Cultural Markers

Cross-Cultural Design and Evaluation Framework

Research methods

Hypotheses and Questionnaire
Case Study: Cross-Cultural Preference of UI Language Components, Cultural Markers

Interview and results analysis

Proposed Guidelines for Chinese UI design

Chapter 9 Discussion, Conclusion

Conclusion, Future Work

References
Appendices
Appendix A Heuristic Evaluation

Appendix B Semiotic Analysis

Appendix C Hypotheses

Über Autor(innen)

Jan Brejcha obtained his Ph.D. in Interaction and Communication Design from a semiotic perspective at the New Media Studies, Institute of Information Studies and Librarianship, Charles University in Prague, Czech Republic. As part of his doctoral thesis, he developed a semiotics and language-based design, analysis, and evaluation methodology. He is a lecturer at Charles University and a consultant for many HCI-related projects in the academic and corporate field. He is an accomplished author and has expertise in user-centered and semiotic design and analysis techniques, as well as a solid background in machine tools, small-business administration and marketing. He earned his master's degree in Media and Communication studies from the Electronic Culture and Semiotics department at Charles University, where he completed his graduate thesis "Between Code and Design: Towards a philosophy of interaction design".