Brenn-White Higher Education in the United States
Bibliotheksvertrieb über utb scholars
ISBN: 978-3-7639-4731-7
Verlag: wbv Media
Format: PDF
Kopierschutz: 1 - PDF Watermark
What German Universities Need to Know to Recruit, Collaborate and Compete
E-Book, Englisch, 184 Seiten, PDF
Reihe: Schriftenreihe Hochschulmarketing
ISBN: 978-3-7639-4731-7
Verlag: wbv Media
Format: PDF
Kopierschutz: 1 - PDF Watermark
As demographic changes reduce the number of domestic students in Europe attracting the right students and scholars will become more important for administrators and faculty at higher education institutions in Germany. Especially the US is an important potential source of students for study abroad an degree programs in Germany, particularly those taught in English. As US universities begin to deploy more aggressive marketing tactics in international recruitment, it is important to understand both US recruitment practices and Germany's differential advantages. The book is written in English.
The ordering process on this website is in German.
English-speakers should write service@wbv.de
Durch die demografische Entwicklung wird die Zahl der einheimischen Studenten in Europa sinken. Gleichzeitig wird die Zahl der amerikanischen Studenten in den nächsten Jahren noch zunehmen.
Um so wichtiger ist es für die Verwaltung deutscher Hochschulen, amerikanische Studenten für ein Studium in Deutschland zu gewinnen. Viele Kurse in Master-Studiengängen werden zudem in englischer Sprache angeboten. Der Band analysiert das US-amerikanische Universitätssystem, zeigt die Anwerbepraxis amerikanischer Hochschulen und informiert über die Möglichkeit der Zusammenarbeit deutscher und US-amerikanischer Hochschulen. Das Buch ist in Englisch geschreiben.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Executive Summary
Introduction
1 Economy
1.1 College Costs
1.2 Financial Aid: Loans and Grants
1.3 University Finances
1.4 Relevance for Germany: Promoting the Value Proposition
2 Demographics
2.1 Student-Aged Population
2.2 General Population Trends
3 Higher Education Landscape
3.1 Access to Higher Education
3.2 Higher Education Population
3.3 Types of Higher Education Institutions in the US
3.4 Oversight and Accreditation
3.5 Important Higher Education Organizations
4 Organizational Structures and Key Positions at US Universities
4.1 Governing Boards
4.2 Senior Administratoin
4.3 Academic Governance and Administration
4.4 Students
4.5 Academic Units: Departments, Graduate Schools, Undergraduate College
5 Associate's Degree: Overview, Study Abroad, and Recruiting
5.1 Overview
5.2 Study Abroad
5.3 Recruiting
6 Bachelor's Degree: Overview, Study Abroad, Recruiting
6.1 Overview
6.2 Study Abroad
6.3 Recruiting US Students for Bachelor's Degrees in Germany
7 Master's Degree: Structure, Recruiting, and Study Abroad
7.1 Structure
7.2 Study Abroad
7.3 Recruiting US Students for Master's Degrees in Germany
8 Doctoral Degree: Structure, Study Abroad, Recruiting
8.1 Structure
8.2 Study Abroad
8.3 Recruiting for Doctoral Programs in Germany
9 Study Abroad Trends
9.1 Administration of International Education
9.2 Growing Numbers of US Students Abroad
9.3 Types of Study Abroad Programs
9.4 Scholarships and Cost of Study Abroad
9.5 Funding for Study Abroad to Germany
9.6 Recruiting US Students for Study Abroad
10 Germany and the German Language in the US
10.1 German Language Learners
10.2 Reputation of German Higher Education in the US
11 Conclusions about Recruiting from the US
11.1 Cost to Recruit
11.2 Recruitment Funnel
11.3 Reaching Prospective Students
11.4 "Serving" US Students
11.5 Final Thoughts
9 Study Abroad (S. 67-68)
Trends There is no doubt that interest in study abroad is growing fairly dramatically in the US from students, higher education institutions, and the US government. The number (see section 9.2) of students studying abroad have a clear upward trend and there is every indication that this will continue as students demand more options, institutions “push” students from all disciplines toward new international experiences, and all levels of government begin to see study abroad as increasingly important for national economic growth and security.
9.1 Administration of International Education
As “international” begins to touch more and more parts of a university, international education structures are no longer confined to a study abroad office and the office working with international students and scholars. The most senior person for international affairs at a university may be the head of an international office, a dean, vice dean, or vice president, depending on the structure of the institution. The membership of the AIEA, a membership organization of senior international officers, reflects the diversity of titles and portfolios for individuals in this position.
9.1.1 Study Abroad Office
In general, US universities have a study abroad office that focuses entirely on undergraduate study abroad opportunities. Institutions may offer their own study abroad programs, present students with a list of approved options, or simply advise students who are free to choose from any potential study abroad experience (this latter case being by far the rarest).
The study abroad office budget may be allocated from the general operating expenses, but many are “self-funded” through fees tacked on to study abroad programs, fees for all enrolled students, or income from various activities. The way the finances work will have a significant impact on the kinds of programs that these offices are willing and able to support, and understanding the flow of money through the study abroad office can be key to understanding why a particular type of program is favored.
There are also varied practices as to whether students who go abroad will continue to pay tuition at their home institution and/or additional fees. Two other areas that study abroad offices are either responsible for or work closely on with other parts of the university are risk management and the recognition of academic credit. Close relations with other individuals and units such as the chief operating officer, health services, housing, the general counsul, financial aid office, and the academic departments are critical to the success of most international initiatives, including study abroad programs and options.
9.1.2 International Student and Scholar Services
Most universities have a separate office that works with incoming international students, usually called “International Student (and Scholar) Services.” The primary role of these offices is ensuring compliance with visa and immigration issues, although they generally provide an additional layer of support for international students who may need extra help navigating the university. These offices may help international students find on-campus employment or housing or find creative ways to integrate international students into campus life (and assist in the overall “internationalization” of the institution) with events, mentoring programs, and other support activities.
