Online Video Revolution

How to Reinvent and Market Your Business Using Video
2013. Auflage 2013
ISBN: 978-1-137-00307-2
Verlag: Palgrave MacMillan Us

Buch, Englisch, 208 Seiten, Format (B × H): 156 mm x 244 mm, Gewicht: 399 g

Online video expert, John Cecil provides a guide to successfully utilizing video in your marketing strategy by outlining tools and techniques for video creation and distribution. Online Video Revolution provides a holistic, metrics-driven approach which has been successful for Canon, Legalzoom, eHarmony and many more.

Zielgruppe

Research

Autoren/Hrsg.

Cecil, J.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Betriebswirtschaft Marktforschung

Inhaltsverzeichnis

Dedication Acknowledgements Introduction Lights, Camera, Action! Text Goes to Video-Based Content Video in the Media Mix: Where It's Been and Where It's Going Participate In The Video Transition Creating Video: Top Considerations for Production Success Return on Investment (ROI) Delivery Production Video SEO - The Science of Getting Seen Make Your Videos Social Taking Your Video To The Bank Appendix About John Cecil About Innovate Media

Über Autor(innen)

JOHN CECIL is co-founder of Innovate Media and currently serves as its CEO as well as an evangelist for the online video medium. Since Innovate's founding, John has managed and overseen hundreds of production projects for clients that included Canon, Bank of America, HP, Nutrisystem, eHarmony and Rhapsody and many more. Prior to Innovate Media Cecil has held positions with such media companies as Lifetime Television, A&E Television and Yahoo!. He began his career in the media business selling cable advertising locally for Comcast Cablevision in Southern California, USA.

TIM MCHALE is co-founder/managing partner of Madison Avenue Consultants and MadAve Journal Publisher and MadAve Mobile and is responsible for the day to day operations of the three LLC's. Tim has planned media and serviced over 150 B2C and B2B Brands, such as Procter and Gamble, McDonald's, Anheuser-Busch, Intel, MCI, Nike, Starbucks, British Airways, General Motors, Isuzu, American Airlines, Warner Bros., General Foods, Philip Morris, JC Penney, Exxon-Mobil and AOL among others. McHale was co-founder and Chief Media Officer of Tribal DDB Worldwide, a separate division of DDB Worldwide (Omnicom). Before joining DDB, he was EVP, Director of Strategic Planning and Development at i-Traffic, a division of Agency.com (also Omnicom), also leading their business development efforts. Tim began his career as an intern at Ogilvy & Mather. Both authors boast extensive networks on Facebook, LinkedIn, Plaxo and other social and business networking sites that define much of the revolution in marketing in the new Internet age. They are active speakers at industry functions, guest writers for marketing publications, podcasters and bloggers. The authors touch tens of thousands of consumers annually with their various activities.