In Search of Stupidity

2. Auflage 2006
ISBN: 978-1-59059-721-7
Verlag: Apress

Buch, Englisch, 408 Seiten, Book, Format (B × H): 153 mm x 231 mm, Gewicht: 594 g

Includes new chapters and a "What have we learned?" analysis of all original chaptersOffers practical advice on avoiding PR disaster.Includes a new foreword by Eric Sink

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Chapman, Merrill R.

Chapman, Merrill R. (Rick)

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb

Inhaltsverzeichnis

A table of contents is not available for this title.

Über Autor(innen)

Merrill R. (Rick) Chapman is the author of the first edition of In Search of Stupidity. He has worked in the software industry since 1978 as a programmer, salesman, support representative, senior marketing manager, and consultant for many different companies, including WordStar (really MicroPro, but no one remembers the name of the company), Ashton-Tate, IBM, Inso, Novell, Bentley Systems, Berlitz, Hewlett-Packard, and Ziff-Davis. His first computer was a Trash One (you antiques out there know what that is), and he began his career writing software inventory management systems for beer and soda distributors in New York City. He is the author of The Product Marketing Handbook for Software, coauthor of the Software Industry and Information Association's U.S. Software Channel Marketing and Distribution Guide, and periodically writes articles about software and high-tech marketing for a variety of publications.