Buch, Englisch, 151 Seiten, Paperback, Format (B × H): 155 mm x 235 mm, Gewicht: 2584 g
Scientific Models
Buch, Englisch, 151 Seiten, Paperback, Format (B × H): 155 mm x 235 mm, Gewicht: 2584 g
Reihe: International Series on Consumer Science
ISBN: 978-1-4939-4605-1
Verlag: Springer
- A symbolic interactionist perspective on fashion brand personality and advertisement response.
- Optimizing fashion branding strategies in a fluctuating market.
- An analysis of fashion brand extensions by artificial neural networks.
- Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers.
- The impact of consumers’ need for uniqueness on purchase perception.
- How brand awareness relates to market outcome, brand equity and the marketing mix.
A breakthrough volume on the complexities of how and why we buy, Fashion Branding and Consumer Behaviors will captivate researchers and practitioners in the fields of consumer psychology, marketing and economics.
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Preface.- I. Introduction and Review.- Fashion Branding and Consumer Behaviors: An Introduction.- Luxury Fashion Branding: Literature Review, Research Trends and Research Agenda for Scientific Research.- Fashion Brand Personality and Advertisement Response: Incorporating a Symbolic Interactionist Perspective.- II. Analytical Modeling Research.- Optimizing Fashion Branding Strategies: Management of Variety of Items and Length of Lifecycles in a Stochastically Fluctuating Market.- An Analysis of Fashion Brand Extensions by Artificial Neural Networks.- III. Empirical Studies.- “Domestic Made” or “Foreign Made” Luxury Brands? A Comparative Investigation Between Status and Non-Status Seeking Teenagers.- Co-branding in Fast Fashion: the Impact of Consumers’ Need for Uniqueness on Purchase Perception.- How Brand Awareness Relates to Market Outcome, Brand Equity and the Marketing Mix.- Consumer Perceived Risks Towards Online Group Buying Service for Fashion Apparel Products.