Clark / Osterwalder / Pigneur Business Model You

A One-Page Method For Reinventing Your Career
1. Auflage 2012
ISBN: 978-1-118-53738-1
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 256 Seiten, E-Book

A one-page tool to reinvent yourself and your career
The global bestseller Business Model Generationintroduced a unique visual way to summarize and creativelybrainstorm any business or product idea on a single sheet of paper.Business Model You uses the same powerful one-page tool toteach readers how to draw "personal business models," which revealnew ways their skills can be adapted to the changing needs of themarketplace to reveal new, more satisfying, career and lifepossibilities. Produced by the same team that created BusinessModel Generation, this book is based on the Business ModelCanvas methodology, which has quickly emerged as the world'sleading business model description and innovation technique.
This book shows readers how to:
* Understand business model thinking and diagram their currentpersonal business model
* Understand the value of their skills in the marketplace anddefine their purpose
* Articulate a vision for change
* Create a new personal business model harmonized with thatvision, and most important, test and implement the new model
When you implement the one-page tool from Business ModelYou, you create a game-changing business model for your lifeand career.

Autoren/Hrsg.

Clark, Timothy

Osterwalder, Alexander

Pigneur, Yves

Inhaltsverzeichnis

1 Canvas
Learn to use the key tool for describing and analyzingorganizational and personal business models.
Chapter 1 Business Model Thinking: Adapting to a Changing World19
Chapter 2 The Business Model Canvas 25
Chapter 3 The Personal Business Model Canvas 53
2 Reflect
Revisit your life direction and consider how you want to align yourpersonal and career aspirations.
Chapter 4 Who Are You? 81
Chapter 5 Identify Your Career Purpose 133
3 Revise
Adjust -- or reinvent -- your work life using the Canvasand discoveries from previous sections.
Chapter 6 Get Ready to Reinvent Yourself 161
Chapter 7 Re-Draw Your Personal Business Model 175
4 Act
Learn to make it all happen.
Chapter 8 Calculate Your Business Value 209
Chapter 9 Test Your Model in the Market 223
Chapter 10 What's Next? 243
5 Extras
Read more about the people and resources behind Business ModelYou.
The Business Model You Community 252
Creator Bios 254
Notes 256

Über Autor(innen)

Tim Clark is a professor of business, multimillionaireentrepreneur and author. He was editor of the internationalbestseller Business Model Generation. As a psychology majorat Stanford University, Clark developed a keen interest invocational counseling. Following the sale of his latest company,Clark devoted himself exclusively to teaching and writing, focusingon his "entrepreneurship for everyone" approach to personal careerdevelopment.
Alexander Osterwalder, PhD is an international speaker,workshop facilitator and strategy consultant. He writes a popularblog on business model innovation atwww.businessmodelalchemist.com.
Yves Pigneur, PhD, is a professor of business at theUniversity of Lausanne, Switzerland.