Cowen-Elstner Impacting the Sensory Experience of Products

Experimental Studies on Perceived Quality
1. Auflage 2018
ISBN: 978-3-658-21206-3
Verlag: Springer
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 233 Seiten, eBook

Reihe: Forschungs-/Entwicklungs-/Innovations-Management

Based on two experimental studies Christine Cowen-Elstner explores the possibilities of influencing the sensory product perception and thereby also the perceived product quality. The results of her studies not only show that this influence is happening but also that the expectation and experience of an individual play a crucial role in this context. Based on these findings she then develops recommendations for product design and communication.

Zielgruppe

Research

Autoren/Hrsg.

Cowen-Elstner, Christine

Inhaltsverzeichnis

Quality perception and possible influences.- Sensory marketing and the five senses.- Possibilities for unconscious consumer influence.- Empirical investigation of the environmental influence.- Experimental research of the importance of product packaging.

Über Autor(innen)

Dr. Christine Cowen-Elstner received her doctorate at the Institute of Innovation Marketing at the Hamburg University of Technology under Prof. Dr. Christian Lüthje. She presently works as a marketing specialist.