Dainton / Zelley | Applying Communication Theory for Professional Life | Buch | 978-1-5443-8594-5 | www.sack.de

Buch, Englisch, 328 Seiten, Format (B × H): 185 mm x 229 mm, Gewicht: 536 g

Dainton / Zelley

Applying Communication Theory for Professional Life

A Practical Introduction
Fifth Auflage
ISBN: 978-1-5443-8594-5
Verlag: Sage Publications

A Practical Introduction

Buch, Englisch, 328 Seiten, Format (B × H): 185 mm x 229 mm, Gewicht: 536 g

ISBN: 978-1-5443-8594-5
Verlag: Sage Publications


Now in its fifth edition, Applying Communication Theory for Professional Life is the first communication theory textbook to provide practical material for career-oriented students. Featuring new case studies, updated examples, and the latest research, authors Marianne Dainton and Elaine D. Zelley introduce communication theory in a way that helps students understand its importance to careers in communication and business. Real-world case studies within each chapters are designed for in-class use to illustrate the application of theory in a variety of professional settings. The Fifth edition features eight new theories, a new chapter on theories of strategic communication, and expanded discussions of mediated communication theories.

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Weitere Infos & Material


Chapter 1: Introduction to Communication Theory
Chapter 2: Theory Development
Chapter 3: Cognition and Intrapersonal Communication
Chapter 4: Interpersonal Communication
Chapter 5: Culture
Chapter 6: Persuasion
Chapter 7: Strategic Communication
Chapter 8: Group Communication
Chapter 9: Organizational Communication
Chapter 10: Mass Communication
Chapter 11: Mediated Communication
Chapter 12: What Should a Communicator Do?


Zelley, Elaine D
Elaine D. Zelley (MA, PhD, The Pennsylvania State University; BA, Ursinus College) is an associate professor of communication at La Salle University in Philadelphia. She teaches communication theory; communication ethics; interpersonal communication; organizational communication; group communication; and sex, gender, and communication. Elaine’s interests focus broadly on women’s roles and relationships including in the workplace and friendships. She was recently a contributing researcher for a collaborative census report on The Gender Gap in Nonprofit Boardrooms. She has also developed pedagogical expertise in curriculum assessment and in understanding by design (UbD). She has published in Communication Yearbook and has also coauthored several book chapters dealing with the topics of relationship maintenance, friendship, and competition.

Dainton, Marianne
Marianne Dainton (MA, PhD, The Ohio State University; BA, Villanova University) is a professor of communication at La Salle University in Philadelphia. She teaches communication theory, interpersonal communication, group communication, and organizational communication. Marianne’s research focuses on communication that facilitates relationship maintenance. She has published in Communication Monographs, the Journal of Social and Personal Relationships, Family Relations, and Communication Quarterly, among others. She has also published numerous book chapters and is the co-editor (with Daniel Canary) of Maintaining Relationships Through Communication.



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