D'Aprix The Credible Company

Communicating with a Skeptical Workforce
1. Auflage 2008
ISBN: 978-0-470-44734-5
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 192 Seiten, E-Book

In The Credible Company, communication expert Roger D?Aprixprovides a logical and tested strategy to inform skepticalemployees in a time of turbulent change. With information being thelifeblood of today?s intellectual-capital assembly line, D?Aprixexplains, the internal communication task has taken on anunprecedented importance. Drawing on his experience as a corporatecommunication executive and consultant, the author offers apractical prescription for effective communication: INFORMS (as ina communication strategy that informs). Based on the principles ofInformation, Needs on the Job, Face-to-Face Communication,Openness, Research, Marketplace, and Strategy, INFORMS provides awinning formula for those with the insight and motivation to workfor greater credibility within companies and other institutionalorganizations. Throughout the book, D?Aprix provides numerousillustrative examples from his rich consulting experience aslessons in what to do and what not to do in communicating with theworkforce.

Autoren/Hrsg.

D'Aprix, Roger

Inhaltsverzeichnis

Preface: Why This Book is Important.
Prologue: From Entitlement to Capital Asset.
1. A Morality Tale.
2. Information.
3. Needs on the Job.
4. Face-to-Face.
5. Openness.
6. Research.
7. Marketplace.
8. Strategy.
Epilogue: A Profession at a Crossroads.
Notes.
Acknowledgments.
The Author.
Index.

Über Autor(innen)

Roger D'Aprix is vice president and advisory board member of ROI Communication. He is an internationally known communication consultant, lecturer, and author who has assisted scores of Fortune 500 companies in developing their communication strategies and redesigning their communication training. He is the author of several business books including the best-selling Communicating for Change: Connecting the Workplace with the Marketplace from Jossey-Bass.