The Routledge Companion to Critical Marketing

2. Auflage 2026
ISBN: 978-1-032-91101-4
Verlag: Taylor & Francis Ltd

Buch, Englisch, 582 Seiten, Format (B × H): 174 mm x 246 mm

Reihe: Routledge Companions in Marketing, Advertising and Communication

The Routledge Companion to Critical Marketing curates cutting-edge research in Critical Marketing Studies into a single authoritative volume. Bringing together leading scholars and emerging voices, it offers a comprehensive survey of this vibrant field.

This second edition includes new research on digital technologies, including AI, social media, consumer privacy and power relations, as well as sustainability and degrowth. The contributors show how adopting a critical perspective deepens our understanding of marketing theory and practice, illuminates its role in society and reconsiders its relationship with consumers.

This seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

Zielgruppe

Postgraduate

Autoren/Hrsg.

Denegri-Knott, Janice

Tadajewski, Mark

Higgins, Matthew

Varman, Rohit

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Marktforschung
• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Verhaltensökonomik
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

1. Challenging Conventions, Building Solidarity: The Future(s) of Critical Marketing  Part I - The Conceptualisation and Development of Critical Marketing  2. Some Intensities of Terminal Marketing  3. Postcolonialism, Subalternity, and Critical Marketing  4. Can Decolonialism be Critical Marketing?  5. Feminist Perspectives in Marketing: Past, Present, and Future  6. As Queering Marketing: Stirring the Field Again and Forward Through Queer Theory  7. Critical Social Marketing in Troubling Times  8. Critical Macromarketing, Sustainable Marketing, and Globalization  Part II - Critical Marketing and Practices  9. Critical Studies of Marketing Work  10. Critical Perspectives on Brand Management  11. Advertising Practice and Critical Marketing – Adapting to Digitisation  12. Service-Dominant Logic: The Evolution of a Universal Marketing Rhetoric  13. Creating Accessible Markets: Letters to Marketers  14. Religious Critiques of the Market  Part III - Critical Marketing and Marketplace Dynamics  15. Re-mapping Power for Critical Marketing and Consumer Research  16. Ideology and Critical Marketing Studies  17. Choice and Choicelessness in Consumer Practice  18. Non-western Cultures and Critical Marketing  19. Managing Racial Stigma in Consumer Culture  20. Consumer Vulnerability: Critical Insights from Stories, Action Research and Visual Culture  21. Marketing in the Anthropocene: The Degrowth Turn  Part IV - Critical Marketing and Consumer Society  22. Biopolitical Marketing and the Commodification of Social Contexts  23. Exploitation and Emancipation  24. Marketing and the Production of Consumers’ Objective Violence  25. Modern Slavery  26. Zygmunt Bauman Critical Thinker, Critical Theorist of Consumer Culture: On Liquid Modernity, Dark Times and Critical Marketing  27. Informal Markets, Bazaars, and Critical Marketing  28. Critical Marketing in Crisis  Part V - Critical Marketing and Digital Disruptions  29. Digital Platforms and Platformization of Consumer Culture  30. Consumer Privacy in the Digital Era  31. Social Media, Big Data, and Critical Marketing  32. Hyper-relevance in Digital Marketing  33. Going Analogue in a Post-Digital Society

Über Autor(innen)

Mark Tadajewski is Honorary Professor of Marketing at the University of York, The Open University, and Royal Holloway, University of London, UK.

Matthew Higgins is Head of Department for Strategy and Marketing at The Open University, UK.

Janice Denegri-Knott is Professor in Consumer Culture and Behaviour at Bournemouth University and a Visiting Professor at the Centre for Consumption Research at the Gothenburg University, Sweden.

Rohit Varman is Professor of Marketing and Consumption at the University of Birmingham, UK.