Dosh | The Athlete's NIL Playbook | Buch | 978-1-394-35405-4 | www.sack.de

Buch, Englisch, 288 Seiten, Format (B × H): 153 mm x 229 mm, Gewicht: 436 g

Dosh

The Athlete's NIL Playbook

The Complete Guide to Owning and Profiting from Your Name, Image, and Likeness
1. Auflage 2025
ISBN: 978-1-394-35405-4
Verlag: John Wiley & Sons Inc

The Complete Guide to Owning and Profiting from Your Name, Image, and Likeness

Buch, Englisch, 288 Seiten, Format (B × H): 153 mm x 229 mm, Gewicht: 436 g

ISBN: 978-1-394-35405-4
Verlag: John Wiley & Sons Inc


The definitive guide for athletes to understand and earn from name, image, and likeness (NIL) rights

The first comprehensive guide designed to help college, high school, and youth athletes navigate the name, image, and likeness (NIL) rights they've gained since 2021, The Athlete's NIL Playbook walks readers through NIL rules, opportunities, and red flags, showing them how to build a personal brand, find deals, reach out to companies, and negotiate terms. Along with real-life examples, exercises, and pitch templates, this book includes case studies from college and high school athletes who have successfully navigated this burgeoning market: the Cavinder Twins, Olivia Dunne, Travis Hunter, Chase Griffin, Emily Cole, and many more.

Written by Kristi Dosh, a seasoned sports business reporter and founder of a nationally-recognized news platform covering the business of college sports, this book covers aspects of NIL including:

- The types of opportunities available (social media marketing, lessons, camps/clinics, merchandise, personal appearances, and more)
- Whether you need an agent or not, and how to find the right one if you do
- Working with third parties like collectives and marketplaces and protecting/registering your own intellectual property

A true playbook for leveraging and capitalizing on NIL monetization opportunities, The Athlete's NIL Playbook is an essential read for athletes and parents seeking to ensure athletic success is matched with lucrative financial and career opportunities that can go far beyond graduation.

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Weitere Infos & Material


Foreword xiii

Introduction xv

1 NIL Rules in College and High School Sports 1

How We Got Here 3

NCAA NIL Rules 8

The Evolution of the NCAA’s NIL Rules 9

NAIA Rules 14

NJCAA Rules 15

Institutional Rules 15

High School Rules 17

Youth Athletes 18

International Athletes 21

Types of Visas 22

Limitations on NIL for International Athletes 32

Weighing the Risks 36

What’s Next for International Athletes 37

2 NIL Activities and Opportunities 39

Social Media Marketing 40

Important: FTC Requirements 43

Affiliate and Ambassador Roles 44

Lessons, Camps, and Clinics 47

Solo Planning Checklist 49

Appearances and Autographs 52

Merchandise and Memorabilia 54

Group Licensing and Team-Wide Deals 57

NFTs 58

Podcasts, Radio, and Blogs 58

Books 61

Public Speaking and Messaging 65

Music 69

Art 69

Car Deals and Other Free Products and Services 72

Car Deals 72

Medical Services 73

Real Estate Training 74

3 Defining and Growing Your Personal Brand 77

Developing Your NIL Strategy: The Three Questions 77

What Do You Already Enjoy Doing Outside of Your Sport? 78

What Do You Want to Do After Graduation? 79

What Are One to Three Things You Want to Be Known For? 80

The Riches Are in the Niches 84

4 Social Media Marketing 89

Optimizing Your Profile 90

Choosing the Right Username 90

Choosing the Right Profile Photo 91

Writing the Perfect Bio 92

How to Grow Your Following and Engagement 94

Being Strategic About Your Social Content 95

Utilizing Content Franchises 98

Building a Community for Long-Term Success 100

Choosing Your Social Channels 101

Post Ideas for Athletes 102

Getting Verified on Instagram 104

5 Finding Deals, Pitching Yourself, Pricing, and Negotiations 107

Where to Find Deals 107

Marketplaces 108

Collectives 111

Proactive Outreach 112

The How and Who 114

The Pitch 116

Email Pitch Template 120

Pitching by DM 122

How Most Deals Work 123

Negotiating the Deal 123

Pricing 124

Social Media Content Creator Pricing Guide 127

6 Working with Third Parties: Collectives, Marketing Agencies, and More 133

Collectives 133

What Is an NIL Collective? 133

Working with an NIL Collective 136

What to Know Before Signing a Collective Contract 141

Marketing Agencies 146

Third Parties Offering Advances 147

7 Licensing and Intellectual Property 151

Protecting Your IP Without Violating Someone Else’s 152

Group Licensing and Co-Branding 154

What to Know Before Opting into Group Licensing Agreements 155

Jerseys and Shirzees 158

T-Shirts and Other Apparel 159

Trading Cards 161

Video Games 162

Other Group Licensing Opportunities 163

Trademarks 165

8 NIL Agents 171

Who Needs an Agent? 172

Questions to Ask Before Signing with an Agent 173

Things to Look for in Your Agency Contract Before You Sign 177

Term 177

Commission 178

Scope of Representation 179

Termination 179

Disputes 180

What It’s Like to Work with an Agent 181

Having the Wrong Agent Is Worse Than Having No Agent 182

Parents, Family Members, and Friends as Agents 186

9 Contracts and Other Legal Issues 191

Benefits of a Written Contract 192

Understand Expectations 192

Preserve Your Ownership Rights 192

Get Paid – and on Time 192

Avoid Conflict 193

Act Like a Professional 193

Understanding Contracts for Content Creators 193

Unfavorable Compensation and Payment Terms 194

Excessive Licensing and Usage Rights 194

Agreeing to Be Exclusive 195

Right of First Refusal 197

Ambiguous Deliverables and Expectations 198

Edits 199

Unreasonable Termination Clauses 199

Use of School Logos, Colors, or Facilities 200

Indemnification and Liability 200

One-Sided Contract Terms or Negotiations 201

10 Growing and Maintaining Your Brand Beyond College 205

Continuing to Work with Brands After Graduation 206

Content Strategy 208

Building Lasting Relationships 211

Making Connections 212

11 The Future of NIL and Revenue Sharing in College Sports 215

The Future of NIL 215

Increased Institutional Involvement 216

Revenue Sharing 216

Back Pay Provisions 217

Revenue Sharing Model 220

Roster and Scholarship Changes 221

New Financial Aid and Revenue Sharing Agreements 224

Ongoing Legal Challenges 228

Conclusion 231

Acknowledgments 233

About the Author 235

Notes 237

Index 247


Kristi Dosh has reported on the business of college sports for Forbes and ESPN for more than 14 years. She is a nationally recognized expert on NIL and teaches multiple courses on NIL at the University of Florida. She has spoken on NIL for the NCAA and multiple NCAA conferences.



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