Buch, Englisch, 232 Seiten, Format (B × H): 160 mm x 241 mm, Gewicht: 1170 g
Illicit Market Insights, Best-Practice Strategies, and Management Toolbox
Buch, Englisch, 232 Seiten, Format (B × H): 160 mm x 241 mm, Gewicht: 1170 g
ISBN: 978-3-540-76946-0
Verlag: Springer Berlin Heidelberg
Product counterfeiting constitutes one of the most severe problems brand owners and legitimate manufacturers face. This book constitutes a unique combination of in-depth insights into the counterfeit market, best-practice strategies, novel management tools, and product protection technologies. Key benefits are the unbiased analysis of the counterfeit market, the strong focus on assisting practitioners to deal with the challenge, and the high standard of research that supports the presented findings. In the present book, we provide the insights that are required to effectively respond to counterfeit trade. Based on extensive research, we describe the characteristics of counterfeit supply and demand, introduce tools to support monitoring and market surveillance activities, and discuss best-practice strategies to safeguard affected companies and brands.
Zielgruppe
Professional/practitioner
Autoren/Hrsg.
Fachgebiete
- Mathematik | Informatik EDV | Informatik Technische Informatik Netzwerk-Hardware
- Wirtschaftswissenschaften Betriebswirtschaft Management Geschäftswettbewerb
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Produktionsmanagement, Qualitätskontrolle
- Technische Wissenschaften Technik Allgemein Betriebswirtschaft für Ingenieure
- Mathematik | Informatik EDV | Informatik Technische Informatik Systemverwaltung & Management
- Mathematik | Informatik EDV | Informatik Technische Informatik Externe Speicher & Peripheriegeräte
Weitere Infos & Material
Knowing the Enemy – The Mechanisms of Counterfeit Trade.- An Introduction to Counterfeit Markets.- Understanding Counterfeit Supply.- Counterfeit Demand and the Role of the Consumer.- Countermeasures – Best Practices and Strategy Development.- Established Anti-counterfeiting Approaches – Best Practices.- Implementing Anti-counterfeiting Measures.- Management Tools – Towards a Fact-based Managerial Approach.- Determining the Market Share of Counterfeit Articles.- Implications for Affected Enterprises.- Product-protection Technologies.- Principles of Product Security Features.- The Potential of RFID for Brand- and Product-protection.- Managerial Guidelines and Conclusions.- Guidelines.- Concluding Remarks.
