Franken Corporate Responsability in the clothing industry

From a consumer’s perspective
1. Auflage 2017
ISBN: 978-3-96006-212-7
Verlag: oekom
Format: PDF
Kopierschutz: 0 - No protection

E-Book, Englisch, Band 74, 124 Seiten, Format (B × H): 1650 mm x 235 mm

Reihe: Hochschulschriften zur Nachhaltigkeit

Every human being needs clothing. This makes the textile and clothing industry one of the largest in the world. For years now, it has been common knowledge that the clothing manufacturing industry causes massive harm to both humans and the environment. Many scandals regarding clothing industry production conditions have been uncovered by the media in recent years, and have served to underline this reality. At the same time, corporate responsibility plays a significant role in today's business world. The inevitable connection between consumption and its social, economic and environmental impact continues to lead an increasing number of people to become more responsible consumers. What criteria determine socially responsible and sustainable behaviour for German consumers when it comes to fashion labels? Which fashion labels are perceived as socially responsible and sustainable? Which communication measures lead consumers to perceive fashion labels as being socially responsible and sustainable? An online survey was conducted throughout Germany in an effort to find answers to these questions. The findings strongly coincide with the opinions of several experts including Wolfgang Grupp, the owner of Trigema, as well as associates of VAUDE, hessnatur and GOTS.

Nicole Franken is an experienced communications expert and business consultant who has worked for several corporations and institutions. She studied politics, holds an MBA and lives with her family in Cologne.

Autoren/Hrsg.

Franken, Nicole

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmensethik
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Betriebliches Energie- und Umweltmanagement
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Freizeitsoziologie, Konsumsoziologie, Alltagssoziologie, Populärkultur

Inhaltsverzeichnis

1;Corporate Responsibility in the clothing industry;1
2;Summary;5
3;Zusammenfassung;6
4;Table of Contents;7
5;List of Abbreviations;9
6;List of Tables;11
7;List of Figures;11
8;1 Introduction;12
8.1;1.1 Background and problem de?nition;12
8.2;1.2 Research objectives and questions;13
8.3;1.3 Research structure;13
9;2 Literature review;14
9.1;2.1 Textile and clothing industry;14
9.1.1;2.1.1 Economic signi?cance;14
9.1.2;2.1.2 Structural change;15
9.1.3;2.1.3 Ecological impact;17
9.1.4;2.1.4 Socio-economic impacts;18
9.2;2.2 Corporate Responsibility;20
9.2.1;2.2.1 Conceptual history and de?nition of terms;21
9.2.1.1;2.2.1.1 Sustainability;21
9.2.1.2;2.2.1.2 CSR pyramid by Carroll;23
9.2.1.3;2.2.1.3 Core characteristics of CR;24
9.2.1.4;2.2.1.4 CR in Germany;27
9.2.2;2.2.2 Design parameters for CR commitment;28
9.2.3;2.2.3 Strategic use of CR commitment;30
9.2.3.1;2.2.3.1 CR as a strategic management approach;30
9.2.3.2;2.2.3.2 Pro?ling through CR commitment;31
9.2.3.3;2.2.3.3 Ethical consumption;32
9.3;2.3 Customer Relationship Management;33
9.3.1;2.3.1 Customer loyalty;34
9.3.2;2.3.2 Impacts of CR on customer loyalty;36
9.4;2.4 Reputation;36
9.4.1;2.4.1 Reputation versus image – de?nition of terms;37
9.4.2;2.4.2 Impacts of CR on reputation;38
9.5;2.5 CR communication;39
9.5.1;2.5.1 CR communication instruments;40
9.5.2;2.5.2 CR communication in trade;43
9.6;2.6 CR in the clothing industry;44
9.6.1;2.6.1 Sustainability standards;45
9.6.2;2.6.2 Alliance for Sustainable Textiles;48
9.7;2.7 Results of the literature review;48
10;3 Methodology;49
10.1;3.1 Triangulation;49
10.2;3.2 Online survey;50
10.2.1;3.2.1 Online access panel provider;51
10.2.2;3.2.2 Statistical population;51
10.2.3;3.2.3 Questionnaire;52
10.3;3.3 Expert interviews;53
10.4;3.4 Evaluation of the online survey and the expert interviews;55
11;4 Research findings;56
11.1;4.1 Results of the online survey;56
11.2;4.2 Results of the expert interviews;65
12;5 Discussion;69
13;6 Conclusions;79
14;7 Outlook;80
15;References;82
16;Appendix 1: Online survey questionnaire;104
17;Appendix 2: Results of the online survey;104
18;Appendix 3: Expert interviews;104
19;Appendix 4: Fact sheets eco-labels;105

Über Autor(innen)

Nicole Franken is an experienced communications expert and business consultant who has worked for several corporations and institutions. She studied politics, holds an MBA and lives with her family in Cologne.