Goodwin Designing for the Digital Age

How to Create Human-Centered Products and Services
1. Auflage 2011
ISBN: 978-1-118-07988-1
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 768 Seiten, E-Book

Whether you're designing consumer electronics, medicaldevices, enterprise Web apps, or new ways to check out at thesupermarket, today's digitally-enabled products and servicesprovide both great opportunities to deliver compelling userexperiences and great risks of driving your customers crazy withcomplicated, confusing technology.
Designing successful products and services in the digital agerequires a multi-disciplinary team with expertise in interactiondesign, visual design, industrial design, and other disciplines. Italso takes the ability to come up with the big ideas that make adesirable product or service, as well as the skill and perseveranceto execute on the thousand small ideas that get your design intothe hands of users. It requires expertise in project management,user research, and consensus-building. This comprehensive,full-color volume addresses all of these and more with detailedhow-to information, real-life examples, and exercises. Topicsinclude assembling a design team, planning and conducting userresearch, analyzing your data and turning it into personas, usingscenarios to drive requirements definition and design,collaborating in design meetings, evaluating and iterating yourdesign, and documenting finished design in a way that works forengineers and stakeholders alike.

Autoren/Hrsg.

Goodwin, Kim

Weitere Mitwirkende

Cooper, Alan

Inhaltsverzeichnis

Foreword.
Introduction.
1 Goal-Directed Product and Service Design.
2 Assembling the Team.
3 Project Planning.
4 Research Fundamentals.
5 Understanding the Business.
6 Planning User Research.
7 Understanding Potential Users and Customers.
8 Example Interview.
9 Other Sources of Information and Inspiration.
10 Making Sense of Your Data: Modeling.
11 Personas.
12 Defining Requirements.
13 Putting It All Together: The User and Domain Analysis.
14 Framework Definition: Visualizing Solutions.
15 Principles and Patterns for Framework Design.
16 Designing the Form Factor and Interaction Framework.
17 Principles and Patterns in Design Language.
18 Developing the Design Language.
19 Communicating the Framework and Design Language.
20 Detailed Design: Making Your Ideas Real.
21 Detailed Design Principles and Patterns.
22 Detailed Design Process and Practices.
23 Evaluating Your Design.
24 Communicating Detailed Design.
25 Supporting Implementation and Launch.
26 Improving Design Capabilities in Individuals andOrganizations.
Index.

Über Autor(innen)

Kim Goodwin is VP Design and General Manager at Cooper, where she leads an integrated practice of interaction, visual, and industrial designers, and also directs the development of the acclaimed Cooper U design curriculum. Kim knows the design world from multiple angles; she started her career as an in-house and freelance designer and spent several years as an in-house creative director before joining Cooper 11 years ago. Kim has led projects involving a tremendous range of design problems, including Web sites, complex analytical and enterprise applications, phones, medical devices, services, and even organizations. Her clients and employers have included everything from one-man startups to the world's largest companies, as well as universities and government agencies. This range of experience and a passion for teaching have led to Kim's popularity as an author and asa speaker at conferences and companies around the world.