Buch, Englisch, 384 Seiten, Format (B × H): 191 mm x 235 mm, Gewicht: 723 g
ISBN: 978-0-470-40742-4
Verlag: Wiley
Are you bemused by blogs? Eager to become a blogger? Google Blogger For Dummies can help you start blogging sooner than you think.
More than 14 million people are promoting a business, connecting with family and friends, and sharing opinions with Google Blogger. This book helps you start a Blogger account, create content, build an audience, make money from your blog, and more, all without learning to program. You’ll be able to:
- Learn the parts of a blog, what Blogger does, and how to choose goals and blog topics
- Choose a domain name, learn to use the dashboard, pick a template, and configure settings
- Dress up your blog with themes and find out where to get plenty of free ones
- Learn blogging etiquette and some secrets for long-term success
- Make money from your blog with Google Adsense, contextual and text link ads, and merchandising with CafePress
- Set up multi-user blogs or branch into mobile blogging, podcasting, or video blogging
- Take advantage of social networking sites and learn simple search engine optimization techniques
- Maintain your blog with tools like Blog This! and Quick Edit
- Moderate comments effectively, track your stats, and more
Google Blogger is a great choice for beginning bloggers, and Google Blogger For Dummies gives you the know-how to venture confidently into the blogosphere.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Introduction 1
Part I: Introducing Google Blogger 7
Chapter 1: Choosing Blogger as Your Blogging Software 9
Chapter 2: Welcome to the Blogosphere 19
Chapter 3: Blogging Basics and Buzzwords 29
Part II: Using Google Blogger 41
Chapter 4: Getting Started with Blogger 43
Chapter 5: Setting Up Your Blog 57
Chapter 6: Writing and Publishing Blog Posts 81
Chapter 7: Enhancing Your Blog with Templates 99
Chapter 8: Adding Features and Functionality with Elements and Gadgets 121
Chapter 9: Managing Your Blog 157
Part III: Making Money with Blogger 179
Chapter 10: The Business of Blogging 181
Chapter 11: Maximizing Revenue with Google AdSense 209
Part IV: Growing Your Audience 235
Chapter 12: The Power of Networking and Relationship Building 237
Chapter 13: Boosting Your Search Engine Ranking 259
Part V: Extending Your Blog 273
Chapter 14: Growing or Downsizing Your Blog 275
Chapter 15: Blogging from Different Media 287
Chapter 16: Moving Beyond Blogger 297
Part VI: The Part of Tens 307
Chapter 17: Ten Useful Social Networking and Social Bookmarking Sites 309
Chapter 18: Ten Common Blogger Problems and Possible Solutions 319
Chapter 19: Ten Places to Find Free Blogger Themes and Templates 327
Glossary 337
Index 345
