Hennigfeld / Pohl / Tolhurst The ICCA Handbook of Corporate Social Responsibility

1. Auflage 2006
ISBN: 978-0-470-05787-2
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 456 Seiten, E-Book

The world's leading companies have realized that success in thelong term requires them not only to make an economic profit, butalso to contribute to the societies in which they operate. As aresult Corporate Social Responsibility (CSR) has moved to the topof the business agenda. Yet questions remain. Sceptics ask whether,provided an organization's activities conform to legislation, thereis a business case for going beyond this.
This unique Handbook from the Institute for Corporate CultureAffairs (ICCA) offers an invaluable combination of lessons learnedand best practice for the future. It explores the general conceptof CSR, investigates approaches to implementation and providesfirst-hand insights from well-known CEOs, academics andorganizations. Above all it stresses the fact that CSR must springfrom a corporate culture, implying values and norms which inthemselves endorse sustainable ways of doing business. Without thisshift of emphasis from shareholder returns to sustainable value,CSR can never be more than a diversion.
Featuring contributions from Ben Verwaayen (CEO, BT Group), FujioMitarai (President and CEO, Canon), Sir Geoffrey Chandler (Founder,Amnesty International Business Group) and Yoshio Shirai (ManagingDirector, Toyota), as well as experiences from inside leadingorganizations like Volkswagen, Credit Suisse, The Body Shop and theUK Government, The ICCA Handbook of Corporate Social Responsibilityshowcases CEOs and companies that have seized the opportunitiesoffered by CSR. It is intended to stimulate further exchange anddevelopment in the field. For now, it captures the state of the CSRart.
The Board of Editors who have worked on this book include KatjaBöhmer, Aron Ghebremariam, Judith Hennigfeld, Sandra S. Huble,Dirk Matten, Manfred Pohl, Nick Tolhurst & Wayne Visser

Autoren/Hrsg.

Hennigfeld, Judith

Pohl, Manfred

Tolhurst, Nick

Inhaltsverzeichnis

List of Contributors.
Foreword (Judith Hennigfeld, Manfred Pohl and NickTolhurst).
Acknowledgements.
PART I: INTRODUCTION AND BACKGROUND TO CSR.
1. Why Do Companies Engage in Corporate Social Responsibility?Background, Reasons and Basic Concepts (Dirk Matten).
2. Corporate Culture and CSR - How They Interrelate andConsequences for Successful Implementation (ManfredPohl).
3. CSR - The Way Ahead or a Cul de Sac? (SirGeoffrey Chandler).
4. Why all Companies should Address Human Rights - and howthe Business & Human Rights Resource Centre can help(Christopher Avery, Annabel Short and Gregory TzeutschlerRegaignon).
5. The British CSR Strategy: How a Government Supports the GoodWork (Margaret Hodge).
PART II: SHARING GOOD PRACTICES AND LESSONS LEARNED.
6. Transnational Corporations and the Global Mindset (WaltherCh. Zimmerli and Markus Holzinger).
7. Corporate Social Responsibility: Past and Present Practice atNational Bank of Greece (Takis Arapoglou).
8. The Reinhard Mohn Fellowship: Not-For-Profit and BusinessLearning from Each Other (Liz Mohn).
9. CSR Implementation - How the Bertelsmann FoundationSupports the Implementation of Corporate Responsibility inCompanies (Birgit Riess).
10. Social Responsibility - a Sustainable Strategy forBusiness Success or Making a Profit with Non-profit (PeterWalter).
11. The Body Shop: Living the Dream (Jan Oosterwijk).
12. Translating Corporate Social Responsibility Policy intoPractice in BT (Ben Verwaayen).
13. The Business of Empowering Women: Innovative Strategies forPromoting Social Change (Barbara Krumsiek and M. CharitoKruvant).
14. Corporate Philosophy - Seeking Harmony between People,Society and the Global Environment and Creating a ProsperousSociety through Making Automobiles (Yoshio Shirai).
15. The Kyosei Philosophy and CSR (FujioMitarai).
16. A Decade of Environmental and Sustainability Reporting atCredit Suisse Group (H.-U. Doerig).
17. Microfinance as Profitable Good Practice (Rolf-E.Breuer).
18. Business Ethics as a Management Instrument - Vision,Values and Code of Conduct at Henkel (Ulrich Lehner).
19. A Company's Social Side (Markus Holzinger, KlausRichter and Dirko Thomsen).
20. In the Driver's Seat: Implementing SustainableManagement Around the Globe (Katja Suhr and Andreas vonSchumann).
21. What Gets Measured Gets Done (Anita Roper).
PART III: RANKING AND AUDITING.
22. The 'Good Company Ranking' of the ManagerMagazin (Arno Balzer and MichaelKr¨oher).
23. The Caux Round Table: Taking CSR from Aspiration to Action(Stephen B. Young and Frank Straub).
Index.

Über Autor(innen)

JUDITH HENNIGFELD is Managing Director of the Institute forCorporate Culture Affairs (ICCA), which she joined in June 2004.Previously she was a consultant in the area of development work,advising, amongst others, the United Nations and the EuropeanCommission. From 1995 to 1999 Judith served at the UN DevelopmentProgramme in New York, where she was Programme Advisor for theBureau for Development Policy.
MANFRED POHL is Founder and CEO of the Institute forCorporate Culture Affairs. He is also Founder of the EuropeanAssociation for Banking and Financial History, the Institute forBusiness History and several other institutions in his nativeGermany, where he is a well-known and respected author. He isHonorary Professor at the University of Frankfurt, and in 2001received the European Award for Culture at the European Parliamentin Strasbourg.
NICK TOLHURST joined the Institute for Corporate CultureAffairs as Director in 2004, prior to which he worked for theBritish Foreign Ministry in Germany, advising British companies inGermany and German companies investing in the UK. Previously heserved at the European Commission at DG II (Economics and FinancialAffairs), preparing for the introduction of the Euro acrossdiffering cultures and economic systems.