Managing Digital Transformation

Understanding the Strategic Process
2. Auflage 2025
ISBN: 978-1-032-85162-4
Verlag: Taylor & Francis Ltd

Buch, Englisch, 320 Seiten, Format (B × H): 174 mm x 246 mm, Gewicht: 453 g

Digital transformation is inevitable. The eras of ‘if and when’ are over and the urgent question of how to best lead, manage and navigate this process is upon us. Now in its second edition, Managing Digital Transformation brings together scientifically grounded insights into the design and implementation of true digital strategies.
Acknowledging a plurality of strategic approaches, the book highlights crucial differentiating factors in terms of business scale, market environment and supplier relationships. Case studies from around the world are introduced and explored, including Adobe, Domino’s Pizza, Deutsche Bahn, L’Oréal and the Bulgari Group. Key themes covered in the book include digital business models, data analytics, the role of the Chief Digital Officer and emerging technologies
such as AI.
An expert-led guide to digital strategy, this book highlights how managers and leaders in organizations can successfully lead digital transformations.

Zielgruppe

Postgraduate and Professional Practice & Development

Autoren/Hrsg.

Hinterhuber, Andreas

Checchinato, Francesca

Vescovi, Tiziano

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Organisationstheorie, Organisationssoziologie, Organisationspsychologie
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Technische Wissenschaften Elektronik | Nachrichtentechnik Elektronik
• Mathematik | Informatik EDV | Informatik EDV & Informatik Allgemein
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing

Inhaltsverzeichnis

Part 1 INTRODUCTION:  1. Introduction Managing Digital Transformation Part 2 DIGITAL TRANSFORMATION AND ORGANIZATIONAL CAPABILITIES:  2. Leading Digital Transformation: Strategies for Sustainable Growth and Competitive Advantage  3. Understanding digital transformation: A review and a research agenda  4. The three pillars of the digital transformation: improving the core, building new business models and developing digital capabilities  5. Big Data and Analytics: Opportunities and Challenges for Firm Performance Part 3 THE DIGITAL TRANSFORMATION AND BUSINESS MODEL INNOVATION:  6. Digital transformation and business models  7. Digital Transformation: Driving Innovation, Customer Engagement, and Business Model Evolution  8. From disruptively digital to proudly analog: A holistic typology of digital transformation strategies  9. Digital transformation, the Holy Grail and the disruption of business models: Interview with Michael Nilles, Chief Digital Officer, Henkel 10. The Point of View of a Digital Company 11. Advising Companies for Digital Transformation  12. L’Oréal Digital Consumer Operating System 13. Internal start-ups as driving force in the digitalization of traditional businesses: Interview with Jörg Hellwig, Chief Digital Officer, Lanxess Part 4 ARTIFICIAL INTELLIGENCE:  14. Adopting and implementing Artificial Intelligence  15. How artificial intelligence and the digital transformation change business and society – an interview with venture capitalist Vinod Khosla  16. Navigating the digital transformation: AI’S Role in redefining business processes, models, and capabilities Part 5 DIGITAL TRANSFORMATION, MARKETING AND CUSTOMER VALUE CREATION:  17. Digital transformation and consumer behavior: how the analysis of consumer data reshapes the marketing approach  18. Digital transformation and the role of customer-centric innovation 19. Unlocking Growth: Digitalization in B2B Marketing  20. Digital challenges in luxury industry  21. The Importance of Data in Transforming a Traditional Company to a Digital Thinking Company: The Case of Etro Part 6 THE DIGITAL TRANSFORMATION IN SME's - CHALLENGES AND BEST PRACTICES:  22. Digital Transformation of Manufacturing Firms: Opportunities and Challenges for SMEs 23. Crafting a legacy: how Loison uses digital transformation to innovate Italian excellence  24. Supporting pervasive digitization in Italian SMEs through an open innovation process  25. Upstream and downstream digital transformation for development CONCLUSION  26. Our road map to digital transformation

Über Autor(innen)

Andreas Hinterhuber is Associate Professor of Marketing, Venice School of Management, Università Ca' Foscari, Venezia, Italy.

Tiziano Vescovi is Full Professor of Strategic Marketing, Venice School of Management, Università Ca' Foscari, Venezia, Italy.

Francesca Checchinato is Associate Professor of Marketing, Venice School of Management, Università Ca' Foscari, Venezia, Italy.