Iaquinto / Spinelli Never Bet the Farm

How Entrepreneurs Take Risks, Make Decisions -- and How You Can, Too
1. Auflage 2006
ISBN: 978-0-7879-8516-5
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 224 Seiten, E-Book

In Never Bet the Farm two leading entrepreneurs, Anthony Iaquinto and Stephen Spinelli, turn much of the so-called expert advice for entrepreneurs on its head. They show that by preparing for setbacks and using a framework that can help reduce risks and simplify decision making, entrepreneurs can increase their probability for success. They refute the idea that there is an ideal entrepreneurial "type," and show that luck can be as important as a business plan in many enterprises. Above all, the authors emphasize that entrepreneurship is a career, not a one-time event, and winners are those who can keep themselves in the game. Never Bet the Farm is an easy-to-understand and attractive tool for anyone who has a business idea, but who might be wary of the risks implied in starting their own business.

Autoren/Hrsg.

Iaquinto, Anthony

Spinelli, Stephen

Inhaltsverzeichnis

Introduction by Anthony L. Iaquinto.
Introduction by Stephen Spinelli.
PART ONE: DEVELOPING THE CORRECT FRAME OF MIND.
Principle #1. Entrepreneurship Is a Career.
Principle #2. Successful Entrepreneurs Are Just like You.
Principle #3. There Are No Secrets to Success.
Principle #4. Luck Is Part of the Equation.
Principle #5. Never Reach for a Gallon When You Only Need aQuart.
Principle #6. It Shouldn't Only Be About Money.
Principle #7. Embrace Fear, Never Reach for a Gallon When YouOnly Need a Quart.
PART TWO: MAKING THE RIGHT DECISIONS.
Principle #8. Never Bet the Farm.
Principle #9. Don't Spend a Dollar When a Dime Will Do.
Principle #10. Always Tap a Bridge Before Crossing.
Principle #11. Only Fools Fly Without a Net.
Principle #12. Connect but Protect, Don't Spend a DollarWhen a Dime Will Do.
Principle #13 Buddy Up Principle.
Principle #14 Learn to Play the Gray Principle.
Principle #15 Plan a Timely Exit.
Final Words.
An Entrepreneur's Guidebook.
University Centers.
Selected Web Sites.
Selected Books.
References.
Index.

Über Autor(innen)

Anthony L. Iaquinto received his Ph.D. from ColumbiaUniversity and spent fifteen years as an educator and entrepreneurin Japan. He started three businesses, including a language schooland two restaurants. In 2005 he was a visiting scholar at ArizonaState University.
Stephen Spinelli Jr. is cofounder of Jiffy LubeInternational. He is currently vice provost at Babson College andholds the John H. Muller Jr. Chair in Entrepreneurship. He is alsodirector of the Arthur M. Blank Center for Entrepreneurship.