Kingdon The Science of Serendipity

How to Unlock the Promise of Innovation
1. Auflage 2013
ISBN: 978-1-118-47812-7
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 256 Seiten, E-Book

Innovation. The word might make you think of SiliconValley. But innovation isn't the sole province of start-ups.They didn't invent it, and they're not always the onesfrom which we can best learn.
As Matt Kingdon argues in The Science ofSerendipity, it's corporate innovators battlingwithin large, established organisations who are the field'sreal heroes. Tapping into 20 years of experience on the frontlines of innovation--bringing new products and services tomarket and helping organisations become more creative--Kingdondissects the ways in which corporations are continually reborn. Helooks at the anatomy of innovation, asking: How do time-pressedexecutives go about taking risks? How do they prepare tosee--and seize--opportunity? And how do you place humans,with all of their fears and foibles, at the heart of commercialsuccess?
In a conversational, jargon-free style built on apractitioner's observations and anecdotes, TheScience of Serendipity traces the dilemmas that executivesin a wide variety of firms face. It details the steps taken toovercome the issues and get great ideas across the finishline. If you're looking for a guide in your fightagainst the corporate machine, this is the business book foryou.
Matt Kingdon is the Co-founder, Chairman, andChief Enthusiast of What If! Innovation Partners. For 20years, What If! has partnered with the world's mostsuccessful, forward-looking companies--businesses such asBarclays, Four Seasons, Google,PepsiCo, Pfizer, and Virgin--to galvaniseinnovation and deliver impact. Its 250 inventors work acrossthe Americas, Europe, and Asia.

Autoren/Hrsg.

Kingdon, Matt

Inhaltsverzeichnis

Introduction 1
The Real Heroes of Innovation
1 The Protagonist 19
'Captain One Minute, Pirate the Next': The qualitiesinnovators need to succeed in a corporate environment.
2 The Quest for Provocation 49
The Deliberate Management of Inspiration: Tackling the unknown,finding new insights to solve old problems and challenging thestatus quo.
3 Making Ideas Real 89
The Innovator's Favourite Weapon: A philosophy andapproach for developing, validating and selling ideas.
4 Collision Course 133
Creating Space for Serendipity: How the physical environment canbe used to promote innovation.
5 Battling the Corporate Machine 183
Navigating Naysayers and the Inevitable Organisational Barriers:How corporate innovators succeed.
A Call to Arms 229
Thanks 233
Sources 235
Index 241

Über Autor(innen)

MATT KINGDON has been at the front line of innovation formore than 20 years. What If!, the company he co-founded,partners with the world's most successful, forward-lookingcompanies to galvanise innovation and deliver impact. In plainEnglish, Kingdon tells the stories of companies grappling withinnovation at scale, how they've succeeded or struggled, and whatthis can teach ambitious, frustrated corporate executives.
"Bottom line: you are not alone and this is the practicalguide for you."
John Kao, creator of Harvard Business School's Innovationprogram & Chairman of the Global Advisory Council on Innovationof the World Economic Forum