Kinzey Using Public Relations Strategies to Promote Your Nonprofit Organization
Buch, Englisch,
254 Seiten, Gebunden, Format (B × H): 162 mm x 224 mm, Gewicht: 567 g
1. Auflage 1999,
254 Seiten, Gebunden, Format (B × H): 162 mm x 224 mm, Gewicht: 567 g
ISBN: 978-0-7890-0257-0
Verlag: Taylor & Francis Inc
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Contents Preface Acknowledgements Chapter 1. The Nonprofit Entity and Business PR Defining Nonprofit The Growth Factor Humble Beginnings to Big Business Evaluations Are in Place Adopting a Business Strategy Marketing the Nonprofit What is Public Relations? Chapter 2. The Annual Report A Publicly Traded Perspective Taking a Strategic Approach The Design The Content Working with the Printer Distribution Technology and Annual Reports Chapter 3. Newsletters A Word About Desktop Publishing A Historical Perspective on Newsletters Why a Newsletter? Organizing the Process Newsletter Vocabulary Design Features Developing Copy The Approval Process Proofing Distribution Evaluation Closing Tips Chapter 4. The Speakers Bureau Definition and Purpose Selecting the Message The Audience The Writing The Q&A The Speakers The Voice Nonverbal Communication The Speaker's Handbook Audiovisual Aids Finding the Opportunity The Follow-Up Recap Chapter 5. The Board of Directors: Selection, Development, and Succession Planning A Closer Look at the Nonprofit Who Volunteers? Selecting the Candidates The Job Description Recruiting Welcome and Orientation Developing and Retaining Board Members Succession Planning Glossary Notes Bibliography Index
Contents Preface Acknowledgements Chapter 1. The Nonprofit Entity and Business PR Defining Nonprofit The Growth Factor Humble Beginnings to Big Business Evaluations Are in Place Adopting a Business Strategy Marketing the Nonprofit What is Public Relations? Chapter 2. The Annual Report A Publicly Traded Perspective Taking a Strategic Approach The Design The Content Working with the Printer Distribution Technology and Annual Reports Chapter 3. Newsletters A Word About Desktop Publishing A Historical Perspective on Newsletters Why a Newsletter? Organizing the Process Newsletter Vocabulary Design Features Developing Copy The Approval Process Proofing Distribution Evaluation Closing Tips Chapter 4. The Speakers Bureau Definition and Purpose Selecting the Message The Audience The Writing The Q&A The Speakers The Voice Nonverbal Communication The Speaker's Handbook Audiovisual Aids Finding the Opportunity The Follow-Up Recap Chapter 5. The Board of Directors: Selection, Development, and Succession Planning A Closer Look at the Nonprofit Who Volunteers? Selecting the Candidates The Job Description Recruiting Welcome and Orientation Developing and Retaining Board Members Succession Planning Glossary Notes Bibliography Index
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