Buch, Englisch, 196 Seiten, Format (B × H): 153 mm x 234 mm, Gewicht: 290 g
Leading-edge Lessons for Publicity and Marketing
Buch, Englisch, 196 Seiten, Format (B × H): 153 mm x 234 mm, Gewicht: 290 g
ISBN: 978-0-7506-7259-7
Verlag: Taylor & Francis Ltd
Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets. It's an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications. You'll learn to leverage a spectrum of new and often free technologies, not only the Internet, to distinguish your product or service and reach customers and influencers. Getting Attention reveals how to tailor a message for a specific or multiple media so that it has the best chance of reaching and informing your target market. And most importantly, the book features countless guerrilla tactics for achieving the publicity and marketing results you need without spending a lot of money. You'll learn how to blend innovative and traditional promotional techniques and create programs that build customer relationships and bolster your bottom line. Gain the real-world success secrets from leading marketing visionaries from the non-profit, entertainment, government, and corporate high-tech fields. Whether you're a PTA volunteer, a manager at a start-up company, or the head of a Fortune 1,000 corporate communications department, Getting Attention can help you successfully position your product or service for success.
Zielgruppe
Professional Practice & Development
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
- Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftswissenschaften: Allgemeines
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikationsmanagement, Public Relations
Weitere Infos & Material
THE TWENTIETH CENTURY-THE ADVENTURE BEGINS; Part 1 THE INTERNET - A FORCE TO BE DEALT WITH IN THE NEW MILLENNIUM; Part 2 EFFECTIVE MARKETING ON THE WEB; Part 3 ELECTRONIC MAIL-LET'S COMMUNICATE; Part 4 PUSH TECHNOLOGY; Part 5 WIRELESSTECHOLOGY-THE ANYTIME. ANYWHERE FACTOR; Part 6 INFLUENCING THE GENERAL PUBLIC; Part 7 APPROACHING THE NEWS MEDIA; Part 8 MARKETING AND PUBLICITY ON A SHOESTRING; Part 9 MIXING TECHNOLOGY WITH TRADITION; Part 10 WHAT'S NEW? THE PROS TALK ABOUT TODAY AND TOMORROW; Part 11 FREE STUFF AND OTHER RESOURCES;
