Buch, Englisch, 155 Seiten, Previously published in hardcover, Format (B × H): 140 mm x 216 mm, Gewicht: 213 g
Understanding Representations, Practitioners, and Consumers in Japan
Buch, Englisch, 155 Seiten, Previously published in hardcover, Format (B × H): 140 mm x 216 mm, Gewicht: 213 g
ISBN: 978-1-349-59291-3
Verlag: Springer Nature Singapore
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Table of Contents
List of Tables and Figures
Acknowledgements
Foreword by Dave McCaughan
Preface
1. Advertising in the Aging Society: Setting the Stage
2. Characteristics of Japanese Television Advertising
3. The Representation of Older People in Japanese Television Advertisements
4. Advertising Practitioners' Views on the Use of Older Models
5. Consumer Response to the Portrayal of Older People in Television Advertising
6. Conclusion and Outlook
Afterword by Chuck Nyren
Appendix 1: Method of Content Analysis
Appendix 2: Method of Advertising Agency Survey
Appendix 3: Method of Consumer Survey
References