Lakhani Persuasion

The Art of Getting What You Want
1. Auflage 2005
ISBN: 978-0-471-74675-1
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 258 Seiten, E-Book

Praise for persuasion the art of getting what you want
"Dave has exposed the secrets of the most powerful persuaders inthe world. This book is a step-by-step guide to changing minds anddeeply influencing people in person, in print, on the air, oranyplace else you need to persuade. This book makes persuasion soeasy and predictable that it may be the most dangerous persuasionbook ever written . . . especially if it ends up in the hands ofyour competition."
--Mike Litman, CEO, Connect To Success, Inc. and coauthor ofConversations with Millionaires
"Dave Lakhani tells you everything you've just got to know aboutpersuasion in this book. It is written provocatively, yet clearly.And it is sure to open your mind while enriching your bank account.I highly recommend it. Fasten your seatbelt when you read it. Ittakes you on a thrilling ride!"
--Jay Conrad Levinson, "The Father of Guerrilla Marketing" andauthor of the Guerrilla Marketing series of books
"Dave Lakhani understands persuasion like few do and is able tobreak the process down so anyone can understand and use it. Ihighly recommend this book to anyone who hopes to improve theirability to sell, market, advertise, or negotiate."
--Chet Holmes, Fortune 500 superstrategist and author of theMega Marketing, Business Growth Masters, andGuerrilla Marketing Meets Karate Master sales programs
"Man, talk about persuasive. Dave convinced me to read andreview his book, and I don't even like the guy."
--Blaine Parker, author of Million-Dollar MortgageRadio
"Too few books actually put into practice what they promote.Dave Lakhani breaks the mold with this satisfying, powerfulread."
--John Klymshyn, author of Move the Sale Forward

Autoren/Hrsg.

Lakhani, Dave

Weitere Mitwirkende

Gitmer, Jeffrey

Inhaltsverzeichnis

Foreword by Jeffrey Gitomer ix
Preface xiii
Acknowledgments xxiii
About the Author xxvii
1 Manipulation 1
2 Persuasion 12
3 Persona--The Invisible Persuader 16
4 Transferring Power and Credibility 38
5 Storytelling 46
6 Gurudom 65
7 Desire to Believe 83
8 Familiarity 95
9 Exclusivity and Availability 102
10 Curiosity 112
11 Relevancy 119
12 Permission Granting 125
13 The Quick Persuaders 133
14 The Persuasion Equation 145
15 Persuasive Selling 159
16 Persuasive Advertising 171
17 Persuasive Negotiating 187
18 Persuading the Masses Electronically 196
19 Mastering Persuasion--The Art of Getting What You Want 205
Persuasion Resources 213
Recommended Readings 217
Index 219

Über Autor(innen)

DAVE LAKHANI is the President of Bold Approach, Inc., a business acceleration consultancy. A successful entrepreneur, he is a popular speaker on persuasion, in- fluence, sales, marketing, rapid ideation, and business acceleration. Always alert to the latest means of reaching and persuading potential prospects, Dave writes a blog that gets more than 10,000 visitors a week. You can read it at howtopersuade.com.