Branding as a Cultural Force

Purpose, Responsibility, and Resonance
Erscheinungsjahr 2025
ISBN: 978-0-231-21705-7
Verlag: Columbia University Press

Buch, Englisch, 376 Seiten, Print PDF, Format (B × H): 156 mm x 235 mm

The most powerful brands don’t just capture attention—they ignite change. Branding as a Cultural Force invites readers to reimagine branding as a force for good, one that shapes culture, sparks movements, and drives meaningful social impact.

Going beyond traditional branding, Robin Landa explores how companies play pivotal roles in shaping culture, advancing causes, and forging emotional connections with their audiences. While most branding guides focus on commercial success, this book emphasizes how brands can align with their audiences’ values to drive social transformation. Through real-world case studies and practical strategies, it reframes branding as a tool for influence, advocacy, and activism.

A standout feature of this book is a series of exclusive interviews with leading voices in branding, design, and advertising. These creative professionals share how they craft resonant campaigns, build cultural legacies, and stay grounded in core values, offering insights for building brands that stand for more than just profit.

Branding as a Cultural Force provides actionable guidance on telling authentic brand stories, aligning with consumer values, and creating shareworthy campaigns. With a distinctive focus on the intersection of brand purpose and cultural impact, this book challenges readers to rethink branding as a vehicle for systemic change.

Autoren/Hrsg.

Landa, Robin

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Geisteswissenschaften Design Typographie, Illustrationskunst, Werbegraphik
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Werbung

Über Autor(innen)

Robin Landa, a distinguished professor at Kean University, is a globally recognized expert in branding, design, advertising, and creativity. She has received numerous accolades, including recognition as one of the Carnegie Foundation’s “Great Teachers of Our Time.” Her insights appear in Harvard Business Review, Fast Company, and Inc. She is the author of more than twenty-five books, including most recently Shareworthy: Advertising That Creates Powerful Connections Through Storytelling (Columbia, 2024, with Greg Braun).