Consumer Nationalism and Barr¿s Irn-Bru in Scotland

1. Auflage 2020
ISBN: 978-3-030-53384-7
Verlag: Springer International Publishing

Buch, Englisch, 264 Seiten, Paperback, Format (B × H): 148 mm x 210 mm, Gewicht: 366 g

Reihe: Consumption and Public Life

This book connects a detailed analysis of Irn-Bru’s brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr’s Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community. As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.

Zielgruppe

Research

Autoren/Hrsg.

Leishman, David

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Freizeitsoziologie, Konsumsoziologie, Alltagssoziologie, Populärkultur
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Sachkultur, Materielle Kultur
• Interdisziplinäres Wissenschaften Wissenschaft und Gesellschaft | Kulturwissenschaften Kulturwissenschaften: Ernährung & Gesellschaft
• Sozialwissenschaften Ethnologie | Volkskunde Ethnologie Kultur- und Sozialethnologie: Politische Ethnologie, Recht, Organisation, Identität
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

1. Introduction.- 2. The Power of Origins.- 3. From Girders: Discourses of National Strength.- 4. Consumer Nationalism in Popular and Material Culture.- 5. Scotland’s Other: Defining Oppositional Identities.- 6. Conclusion

Über Autor(innen)

David Leishman is Senior Lecturer in Applied English at Grenoble Alpes University, France.