Orchestrating Success

Improve Control of the Business with Sales & Operations Planning
1. Auflage 1989
ISBN: 978-0-471-13227-1
Verlag: Wiley

Buch, Englisch, 176 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 417 g

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.

Autoren/Hrsg.

Ling, Richard C

Goddard, Walter E

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb

Inhaltsverzeichnis

Working in Concert.

Synchronizing with the Marketplace.

Conducting the Process.

Establishing Responsibilities.

Preparing the Data.

Operating the Process.

Implementing the Process.

Appendices.

Index.

Über Autor(innen)

Richard C. Ling and Walter E. Goddard are the authors of Orchestrating Success: Improve Control of the Business with Sales & Operations Planning, published by Wiley.