E-Book, Englisch, 528 Seiten, E-Book
Lowe Commercial Management
1. Auflage 2013
ISBN: 978-1-118-48611-5
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
Theory and Practice
E-Book, Englisch, 528 Seiten, E-Book
ISBN: 978-1-118-48611-5
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
Commercial Management: theory and practice defines therole of commercial management within project-orientedorganisations, providing a framework for and helping to develop acritical understanding of the factors that influence commercialmanagement practice. It also identifies generic aspects of thispractice and provides a theoretical foundation to these activities,by reference to existing and emergent theories and concepts, aswell as to relevant management best practice.
The book is structured into four parts: Part 1 Introduction- Commercial Management in Project Environments exploresthe nature of commercial practice within project-orientedorganisations at the buyer-seller interface. It presents aCommercial Management framework, which illustrates the multipleinteractions and connections between the purchaser'sprocurement cycle and a supplier's bidding and implementationcycles. Additionally, it outlines the principle activitiesundertaken by the commercial function, identifies the skills andabilities that support these activities and reviews the theoriesand concepts that underpin commercial practice. Finally, itidentifies areas of commonality of practice with other functionsfound within project-oriented organisations, plus sources ofpotential conflict and misunderstanding.
Part 2 - Elements of Commercial Theory and Practicecovers commercial leadership; exploring strategy; risk anduncertainty management; financial decision-making; and key legalissues. Part 3 - Approaches to Commercial Practiceaddresses best practice management; and commercial and contractingstrategies and tactics. Finally, Part 4 - CaseStudies offers two extended case studies: Football Stadia (theMillennium Stadium, Cardiff; the Emirates Stadium, Islington; andWembley Stadium, London); and Heathrow Terminal 5.
The book provides a one-stop-shop to the many topics thatunderpin commercial management practice from both a demand(buy-side) and a supply (sell-side) perspective. It will helpdevelop an understanding of the issues influencing commercialmanagement: leadership, strategy, risk, financial, legal, bestpractice management and commercial and contracting strategy andtactics.
This book's companion website is at www.wiley.com/go/lowecommercialmanagementand offers invaluable resources for both students andlecturers:
* PowerPoint slides for lecturers on each chapter
* Sample exam questions for students to practice
* Weblinks to key journals and relevant professionalbodies
Autoren/Hrsg.
Weitere Infos & Material
About the Author vii
About the Contributors viii
Acknowledgements x
Preface xii
Abbreviations xiv
Part 1: Introduction 1
Introduction: Commercial Management 3
1. Commercial Management in Project-Oriented Organisations 23
Part 2: Elements of Commercial Practice and Theory 77
2. Commercial Leadership 79
Maria-Christina Stafylarakis
3. Exploring Strategy 96
Irene Roele
4. Perspectives on Managing Risk and Uncertainty 108
Eunice Maytorena
5. Financial Decisions 132
Anne Stafford
6. L egal Issues in Contracting 173
David Lowe and Edward Davies
Part 3: Approaches to Commercial Practice 237
7. Best-Practice Management 239
8. Commercial Strategies and Tactics 288
Part A: Intent 296
Part B: Deal Creation 332
Part C: Execution 359
Part 4: Case Studies 379
Case Study A: Football Stadia 381
Case Study B: Terminal 5 (T5) Heathrow 455
Index 492