Medcalf Railway Photographic Advertising in Britain, 1900-1939

1. Auflage 2018
ISBN: 978-3-319-70857-7
Verlag: Springer International Publishing
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 236 Seiten, eBook

Reihe: Palgrave Studies in the History of the Media

This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company’s vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.

Zielgruppe

Research

Autoren/Hrsg.

Medcalf, Alexander

Inhaltsverzeichnis

1. Introduction.- 2. Railway Advertising: Theory and Practice 1900-1939.- 3. In the Country.- 4. By the Seaside.- 5. Around Town.- 6. On the Train.- 7. Conclusion.- Index.

Über Autor(innen)

Alexander Medcalf is Research Fellow for the Department of History at the University of York, UK.