Midgley Golden Circle Secrets

How to Achieve Consistent Sales Success Through Customer Values & Expectations
1. Auflage 2005
ISBN: 978-0-471-72494-0
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 174 Seiten, E-Book

A father and son sales team reveal the secrets of salessuccess
In Golden Circle Secrets, father-and-son team Dale and Ben Midgleyshow management and the sales team how to achieve consistentsuccess in sales. Based on a unique new strategy that responds tocustomer values and expectations, the Midgleys reveal how sales andmanagement are inseparable components of sales success that mustwork in tandem to produce consistent results for an organization.Sales increase when management and its sales force are on the samepage. The "golden circle" is based on a customer-oriented businesssystem specifically designed to help companies attract and satisfycustomers and energize employees, while maintaining a consistentlyhealthy level of profits.

Autoren/Hrsg.

Midgley, Dale

Midgley, Ben

Inhaltsverzeichnis

Preface.
Chapter 1: Why the Golden Circle?
Chapter 2: Sales and Your Corporate Culture.
Chapter 3: The Sales Process in Depth.
Chapter 4: Sales Authenticity and Customer Connection.
Chapter 5: Prospective Customer Service.
Chapter 6: World-Class Care.
Chapter 7: Relationship.
Chapter 8: Referral.
Chapter 9: How It Began: Ben's Golden Circle Parable.
Chapter 10: Dale's Golden Circle "Words to LiveBy".
References.
About the Authors.
Index. Additional Information.

Über Autor(innen)

BEN MIDGLEY is Senior Director of Corporate Sales at 24-HourFitness, the world's largest privately owned fitness company. TheInternational Health, Racquet & Sportsclub Association hasnamed him the Top Sales Person in the entire fitness industry.
DALE MIDGLEY is a public speaker who gives more than 100addresses per year. He is also a real estate professional, abusiness consultant, and the former director of sales andmanagement development at Weichert Real Estate Affiliates, thenation's largest independently owned real estate company.