Morgan / Barden A Beautiful Constraint

How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business
1. Auflage 2015
ISBN: 978-1-118-89943-4
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 288 Seiten, E-Book

An inspiring yet practical guide for transforming limitationsinto opportunities
A Beautiful Constraint: How to Transform Your LimitationsInto Advantages And Why It's Everyone's Business Now is a bookabout everyday, practical inventiveness, designed for theconstrained times in which we live. It describes how to take thekinds of issues that all of us face today--lack of time,money, resources, attention, know-how--and see in them theopportunity for transformation of oneself and one's organization'sfortunes. The ideas in the book are based on the authors' extensivework as business consultants, and are brought to life in 35personal interviews from such varied sources as Nike, IKEA,Unilever, the U.S. Navy, Formula One racecar engineers, publicschool teachers in California, and barley farmers in South Africa.Underpinned by scientific research into the psychology ofbreakthrough, the book is a practical handbook full of tools andtips for how to make more from less. Beautifully designed andaccessible, A Beautiful Constraint will appeal beyond itscore business audience to anyone who needs to find the opportunityin constraint.
The book takes the reader on a journey through the mindset,method and motivation required to move from the initial "victim"stage into the transformation stage. It challenges us to:
* Examine how we've become path dependent--stuck withroutines that blind us from seeing opportunity along new paths
* Ask Propelling Questions to help us break free of those pathsand put the most pressing and valuable constraints at the heart ofour process
* Adopt a Can If mentality to answer thesequestions--focused on "how," not "if"
* Access the abundance to be found all around us to helptransform constraints
* Activate the high-octane mix of emotions necessary to fuel thetenacity required for success
We live in a world of seemingly ever-increasing constraints,driven as much by an overabundance of choices and connections as bya scarcity of time and resources. How we respond to theseconstraints is one of the most important issues of our time andwill be a large determinant of our progress as people, businessesand planet, in the future. A Beautiful Constraint calls fora more widespread capability for constraint-driven problem solvingand provides the framework to achieve that.

Autoren/Hrsg.

Morgan, Adam

Barden, Mark

Inhaltsverzeichnis

Introduction 1
The beauty in constraint, and why it matters
1. Victim, Neutralizer, & Transformer 16
Our starting relationship with constraints
2. Break Path Dependence 34
The behaviors and practices that stop us seeing opportunity inconstraint
3. Ask Propelling Questions 56
How to frame the constraint to force breakthrough
4. Can-If 78
How to find solutions to constraint-driven problems
5. Creating Abundance 102
How to see and access resources we don't have
6. Activating Emotions 124
How to fuel tenacity on the journey
7. The Fertile Zero 146
Learning from people who succeeded with next to nothing
8. Constraint-Driven Cultures 172
How big companies have learned to love constraints
9. Scarcity and Abundance 194
Why this capability is so important to all of us today
10. Making Constraints Beautiful 208
How to use the ABC approach
11. Leadership & The Future of Constraints 224
The opportunity for progress
Notes and Sources 235
Bibliography and Further Reading 249
Image Credits 251
Appendix 253
Thanks and Acknowledgments 263
Index 267

Über Autor(innen)

ADAM MORGAN is the author of Eating The Big Fish: How Challenger Brands Can Compete Against Brand Leaders, the international bestseller that introduced the concept of challenger brands to the world of marketing. His ideas have been widely cited as a key influence by a new generation of successful entrepreneurs and business leaders around the world. He is founder of eatbigfish, a renowned marketing consultancy that works with clients to develop their own breakthrough strategies, from Helsinki to Hanoi.
MARK BARDEN runs the west coast business for eatbigfish in the US. Over his career he's won the Platinum Award for direct response marketing, taken a dot com public, warmed up a crowd for Ellen De Generes, and played a Buddhist monk in a Kleenex commercial. His advice on how to create breakthrough thinking with outsize results is much sought after. He is a popular speaker, world class facilitator and occasional coach.